Graphic Designer, Carters

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.

HOW YOULL MAKE AN IMPACT:
This role reports to the Carters Brand Art Director and is based in our Buckhead office on site 4 days/week.

This is a highly craft-focused role at the center of a major brand transformation. You will help bring a newly evolved Carters brand to life across all touchpointsbuilding and scaling a modern cohesive visual identity system. This role blends strong foundational design with emerging motion capabilities ensuring the brand feels both elevated and dynamic in todays landscape.
You will play a critical role in developing brand guidelines creating design systems shaping laydown photography evolving packaging and introducing thoughtful motion and animation that enhances storytelling and brand expression.

50%: Brand identity & guideline development

• Support the creation rollout and ongoing evolution of Carters new brand guidelines.
• Translate brand strategy into clear scalable design systems including typography color layout iconography and graphic elements.
• Build flexible toolkits and templates that enable consistency across teams channels and partners.
• Partner closely with Creative leadership to define and refine the future visual expression of the brand.
• Act as a steward of the new brandensuring consistency while thoughtfully evolving the system over time.

20%: Brand design & creative execution

• Concept and design brand-forward creative across marketing retail and owned channelstranslating strategy into elevated cohesive work that resonates with modern families.
• Collaborate cross-functionally to bring campaigns to life while maintaining a high bar for craft consistency and attention to detail across all deliverables.

20%: Laydown photography & packaging design

• Partner with Art Directors and photography teams to concept and execute laydown photography that aligns with brand standards.
• Provide direction on composition styling and prop usage to ensure a cohesive brand look and feel.
• Design and evolve packaging systems that reflect the Carters brand identity and stand out in retail environments.
• Ensure packaging and photography work together seamlessly as part of a holistic brand experience.

10%: Motion & animation

• Bring the brand to life through thoughtful simple motion design across digital touchpoints.
• Create animations for social digital marketing presentations and brand moments.
• Ensure motion aligns with and enhances the overall brand identitynot just decorates it.

WED LOVE TO HEAR FROM YOU IF:
Must have:

• Strong graphic design foundation with expertise in brand systems visual identity and a refined eye for typography layout color and composition.
• Organized self-motivated and detail-oriented with the ability to independently manage projects from concept through production.
• Proven ability to manage multiple priorities work within constraints meet deadlines and continuously improve process and output quality.
• Clear communicator with strong presentation skills and the ability to take and apply creative direction effectively.
• Collaborative hands-on and solution-oriented approach to problem solving.
• Advanced proficiency in Figma and the Adobe Creative Suite (Photoshop Illustrator InDesign). Foundational motion/animation skills (e.g. After Effects Figma motion or similar tools).

Preferred skills and experience:

• 4-year bachelor degree in Graphic Design preferred
• 3 years experience in Graphic Design
• Fluent in fundamentals of design and production
• Understanding of how brand translates across physical and digital environments

MAKE A CAREER AT CARTERS:
Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.