Product Marketing Manager, Apps and Ecosystem

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.

About the team

Product Marketing is a global team of capable friendly user-oriented marketers partnering closely with Stripes world-class product and engineering teams.

• Our Product Marketing teams mission is to generate customer insights that inform Stripes product strategy lead go-to-market for our suite of products and create and execute campaigns to drive product growth.
• Product Marketing is a highly cross-functional role at Stripe partnering closely with Product and Engineering Sales Design Developer Relations and Communications to name a few.
• Different from many other Product Marketing teams our team works across the entire product lifecycle from helping shape the product to driving launch and commercialization to growing product adoption post-launch.

What youll do

Were looking for an experienced Product Marketing Manager to own the positioning messaging and go-to-market strategy for Stripe Apps Marketplace and broader partner ecosystem. This is a combined role that sits at the intersection of product partnerships and marketing responsible for defining how the world sees Stripes ecosystem of apps integrations and partner solutions as a strategic differentiator.

Youll treat both the Stripe App Marketplace (as a product and channel) and the broader partner ecosystem (the network of technology partners platforms SIs and integrations that extend Stripe) as your product. Your work will ensure that our ecosystem is marketed as a cohesive world-class strategic advantage for Stripe.

• Youll define the value proposition of the Marketplace and broader ecosystem for developers customers partners and internal teams with clear messaging for both supply (partners building on Stripe) and demand (users adopting solutions).
• Build messaging and competitive positioning frameworks that show how our ecosystem extends Stripes core products and differentiates us vs. alternatives.
• Partner with Product Partnerships PMM and Partner Marketing to launch new Apps and Marketplace categories and ecosystem solutions ensuring theyre woven into product launches and big moments (Sessions Tour announcements).
• Develop GTM playbooks solution briefs pitch decks and battlecards so field teams can sell ecosystem and Marketplace solutions.
• Collaborate with Partner Marketing on case studies demand gen and narratives that showcase ecosystem adoption and network effects.
• Track adoption patterns benchmark against competitors and provide insights to product and partnerships teams on where to invest. Engage Analyst Relations to elevate Stripes ecosystem visibility externally.

Who you are

Were looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.

• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audiencefrom developers to technical and non-technical foundersand differentiate Stripe. You have excellent verbal and written communication skills.
• Structured and strategic. You bring order to complexity. Youre able to distill ambiguous inputs into clear frameworks roadmaps and priorities.
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Organized. You are able to manage highly interdependent complex projects and keep various work streams on track.
• Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving environment and working with passionate sales teams are able to operate fluidly between the 30000-foot strategy level and the micro-detail to get things right.
• A team player. This role collaborates across Product Partnerships Partner Marketing PMM Sales Design Comms and Developer Relations. You work well across disciplines and can influence without authority.
• Ecosystem-minded. You think in terms of platforms network effects and partner value chains not just individual product lines. You understand how marketplaces and ecosystems create compounding value.

AI-fluent. You actively use AI tools to accelerate research content creation and analysis. Youre curious about how AI is reshaping ecosystems and marketplaces and you bring that lens to your positioning work.

Minimum requirements

• 5-7 years of relevant work experience spanning product marketing platform/ecosystem marketing partner marketing or product management.
• At least 3-5 years of marketing or go-to-market experience in a B2B SaaS or platform environment.
• Experience positioning and marketing a marketplace ecosystem or platform product.
• Experience working cross-functionally with product partnerships and sales teams.
• Experience developing positioning frameworks competitive analysis and GTM strategies.

Preferred qualifications

• Experience marketing a developer-facing marketplace or app ecosystem.
• Familiarity with partner program structures and how marketplaces drive distribution and adoption.
• Experience working with the startup founder or developer audience.
• Background in payments fintech or infrastructure platforms.