Sales Executive – Ecommerce

Sales Executive Ecommerce

Reporting to: DTC Sales Manager

About Your Reformer

At Your Reformer we dont just sell products we help people move better. Ourecommerce sales team plays a vital role in guiding customers toward the rightreformer accessory or solution through expert advice and genuine connection.

Role Purpose

The Sales Executive Ecommerce works directly within the ecommerce channel to drivesales through customer communication product education and campaign role turns questions into confident purchases and builds long-term relationships within the Pilates community.

This role is a full-time Monday to Friday position based in a hybrid arrangement out of our Mornington HQ to run showroom appointments and work with the wider team! Standard working hours are 9:00am 5:00pm on Mondays Thursdays and Fridays with Tuesday and Wednesday shifts operating from 1:00pm 9:00pm as work-from-home days.

Key Responsibilities

• Lead revenue generation across ecommerce by proactively engaging customers via live chat email and social platforms driving both product and Pilates education sales through consultative high-touch interactions.
• Serve as a trusted product and education specialist delivering expert guidance on reformers accessories and programming to elevate customer outcomes and reinforce the brands authority in Pilates education.
• Act as a key contributor to ecommerce growth initiatives supporting and optimising campaign performance new product launches and education promotions through customer-led insights and proactive selling strategies.
• Consistently convert high-intent enquiries into premium purchases balancing strong commercial outcomes with an elevated personalised brand experience that builds long-term customer loyalty.
• Translate customer conversations into strategic insight identifying trends objections and opportunities to inform improvements across ecommerce product development and Pilates education offerings.
• Collaborate cross-functionally with marketing education and product teams to refine messaging improve conversion pathways and strengthen the integration of equipment and education within the customer journey.

Skills & Experience

• Experience in sales ecommerce or customer-facing retail roles
• Strong interest in Pilates movement or wellness (industry experience highly regarded)
• Confident communicator who enjoys education-led selling
• Results-driven with a customer-first mindset
• Comfortable working across multiple digital platforms

If youre passionate about wellness love connecting with customers and thrive in a fast-paced ecommerce environment wed love to hear from you. Join us in helping people move better through expert guidance education and exceptional customer experiences. Apply via the link or send your resume and cover letter to