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About the Role

Klaviyo is looking for a Lead Partner Enablement SpecialistPrincipal of APAC Partner Enablement to lead the strategy and execution of partner enablement across the Asia-Pacific region with an initial focus on Australia & New Zealand Southeast Asia and broader emerging markets in the region.

This role is critical to scaling our APAC partner ecosystem and accelerating regional growth with partners serving as the tip of the spear for selling implementing and driving adoption of Klaviyos Autonomous CRM platform across a diverse set of markets business models and levels of digital maturity.

You will own the APAC partner enablement strategy evolving and scaling existing programs to drive deeper partner capability stronger pipeline impact and broader platform adoption across marketing service and analyticsunderpinned by AI. A core part of this role is helping partners evolve their offerings and Klaviyo skills to align with the future of Klaviyos Autonomous CRM adapted for regional nuances (channels languages verticals and gotomarket motions).

Based inSydney this role sits on the Global Partnerships team and works closely with APAC regional and cross-functional leaders to deliver high-impact enablement that prepares partners not just for todays platformbut for where Klaviyo is going next.

This is a player-coach role: you will operate hands-on in the field contributing to content creation while also setting strategy influencing roadmap priorities and mentoring a growing APAC enablement team.

What Youll Do

APAC Partner Enablement Strategy & Execution

• Define and execute Klaviyos APAC partner enablement strategy aligned to top company priorities regional growth goals and inmarket realities (e.g. ANZ maturity vs. emerging markets in Southeast Asia).
• Ensure APAC enablement supports the full partner lifecyclefrom selling/coselling and implementation to expansion and long-term customer growthtailored to agency consultancy and SI partner motions in the region.
• Build and maintain a regional partner enablement framework that can be localized by country language and vertical (e.g. ecommerce hospitality financial services) while staying consistent with global standards.

Regional Growth & Expansion

• Support continued impact and optimization of partnerships in Australia & New Zealand while driving scalable playbooks the rest of APAC can inherit and adapt.
• Partner closely with regional leadership to accelerate expansion into priority APAC markets (e.g. Southeast Asia Japan Korea India) using partners as a primary growth lever.
• Serve as a senior representative of Klaviyo in the field delivering regionalized enablement through live 1:1 1:few and 1:many trainings workshops and localized contentboth virtually and inperson across the region.
• Help define and refine the ideal APAC partner profile and partner value propositions working closely with regional Partner Sales and Partner Marketing.

Platform Enablement

• Enable APAC partners to confidently position sell and execute across Klaviyos Autonomous CRM platform spanning marketing service and analytics including country-specific channels (e.g. SMS messaging apps) and compliance considerations.
• Contribute to enablement content creation and flagship initiatives for new platform capabilities ensuring global assets are adapted for APAC use cases examples and customer storiesnot just translated.
• Act as a product-obsessed leader who stays fluent across platform capabilities and can translate new features into clear practical partner plays for APAC markets.

Cross-Functional Engagement

• Work closely with Product Marketing Internal Enablement Partner Marketing and Partner Sales to execute the APAC enablement strategy ensuring regional needs are clearly represented in global planning and content.
• Influence enablement strategy tooling and roadmap priorities so that APAC partners can access the right content in the right format and language at the right time.
• Collaborate with Customer Success Sales and Solutions teams in APAC to close the loop between partner enablement field feedback and customer outcomes.

APJ Enablement Vision & Strategic Leadership

• Orchestrate a unified APJ enablement strategy that prioritizes partner health maturity and establishes clear scalable development paths aligned with regional growth objectives.
• Execute as a strategic player-coach optimizing cross-functional performance across presales and channel teams while driving hands-on resell activation for high-impact markets and partners.
• Champion an agile culture of experimentation leveraging data-driven feedback loops to transform the APJ enablement function into a primary engine for partner self-sufficiency and accelerated revenue readiness.

Measurement & Impact

Drive measurable outcomes including:

• Increased partner-sourced and partner-influenced pipeline in APAC with clear attribution back to enablement programs.
• Increased platform adoption and depth of usage through partners across priority products and key APAC verticals.
• Growth in certified APAC partners and trained practitioners with clear regional certification and accreditation paths.
• Improved time-to-first-value and time-to-scaled-value for customers onboarded via partners in the region.

What Were Looking For

Experience

• Proven experience leading partner enablement Partner Success or Education in a SaaS environment ideally within CRM MarTech or platform-based ecosystems.
• Strong background working with international partner ecosystems with significant hands-on experience in APAC (and ideally some familiarity with EMEA or other international regions).
• Experience supporting a wide range of partner types including digital agencies consultancies and system integrators ideally across multiple APAC countries and levels of maturity.
• Demonstrated success building or scaling partner enablement programs in high-growth rapidly evolving environments.

Skills & Capabilities

• Exceptional storytelling and presentation skills with the ability to inspire and enable partners in live field-based settings across diverse cultures and markets.
• Deep product curiosity and fluency with the ability to translate complex product capabilities into simple outcome-oriented partner plays for APAC customers.
• Strong cross-functional operator who can influence without direct authority and align global and regional teams behind APAC enablement priorities.
• A bias towards action with an extreme ownership mentality and growth mindsetcomfortable testing iterating and scaling what works.
• An AI-first mindset using AI to increase speed scale and impact of enablement efforts and to help APAC partners work smarter across content creation analysis and execution.

Leadership

• Player-coach mentality with experience managing and developing talent; able to stay close to the work while zooming out to set direction.
• Strategic thinker who is equally comfortable executing tacticallywilling to roll up their sleeves in market while shaping long-term APAC enablement strategy.
• Able to operate effectively in a fast-paced high-growth environment navigating ambiguity and changing priorities while keeping partners and internal teams aligned.

Klaviyo in APAC:

We are starting small but have big plans for Klaviyo in APAC. Our Sydney team began to take shape throughout 2022 and has now built out our go to market teams in sales customer success partnerships marketing recruiting and product support. As the team grows we will see a continued expansion of Klaviyos customer base and the building of a fantastic working culture in line with what we see elsewhere in Klaviyo but with its own local identity within our Sydney based team. This is your unique opportunity to join us at an very early stage and help to shape our future Klaviyo in APAC.

One of our values as a company is always learning and you can feel that in APAC. People are looking to grow and develop and Klaviyo provides a great platform to do so. As we are still relatively early in our journey in APAC this means there is a lot of headroom to grow and develop within your role - we are looking for the leaders of the future. At Klaviyo generally managers are often promoted up into their roles and people are regularly being promoted or moving into new functional areas - it really is an education through experience here.

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