Senior Manager, Public Relations
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Job Location:
Lawrence, KS - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
GCSAA is seeking a public relations professional to lead day-to-day execution of its public relation strategy and enhance the associations brand visibility and reputation. This role serves as a key liaison between GCSAA the media and industry stakeholders driving strategic communications and media relations efforts aligned with organizational goals.
This position will oversee efforts to build brand awareness by cultivating relationships with journalists bloggers and influencers; securing media coverage; executing campaigns; analyzing public sentiment; and representing GCSAA at golf tournaments and industry events. The ultimate goal of this role is to enhance the image reputation and professionalism of GCSAA and its members.
Qualified candidates possess:
Ability to plan and execute strategic public relations campaigns aligned with organizational objectives
Strong experience managing media relations including pitching stories coordinating interviews and securing coverage across local regional and national outlets
Excellent written verbal and interpersonal communication skills with the ability to tailor messaging to diverse audiences as well as editing materials including press releases media advisories talking points and digital content
Proven ability to build and maintain relationships with media stakeholders and internal teams
Crisis communication/reputation management skills with the ability to respond effectively to sensitive situations
Experience analyzing media coverage and audience sentiment to inform strategy and reporting
Ability to manage multiple projects in a fast-paced deadline-driven environment with strong attention to detail
Familiarity with AP Style and media monitoring/distribution tools such as Meltwater or comparable platforms
Experience collaborating on social media campaigns and digital content strategies
Bachelors degree in Communications Journalism Public Relations or related field or equivalent work experience
Excellent written verbal and interpersonal communication skills with the ability to tailor messaging to diverse audiences as well as editing materials including press releases media advisories talking points and digital content
Proven ability to build and maintain relationships with media stakeholders and internal teams
Crisis communication/reputation management skills with the ability to respond effectively to sensitive situations
Experience analyzing media coverage and audience sentiment to inform strategy and reporting
Ability to manage multiple projects in a fast-paced deadline-driven environment with strong attention to detail
Familiarity with AP Style and media monitoring/distribution tools such as Meltwater or comparable platforms
Experience collaborating on social media campaigns and digital content strategies
Bachelors degree in Communications Journalism Public Relations or related field or equivalent work experience
Knowledge of turf grass management/agronomy valued but not required
Minimum three to five (35) years of experience in public relations media relations or communications
Solid knowledge of Microsoft Office Suite/ability to learn new platforms; experience with CMS or HTML a plus
Ability to travel up to 15% including overnight stays and attendance at golf tournaments and industry events
Position must live within a commutable distance from our headquarters office in Lawrence KS
Minimum three to five (35) years of experience in public relations media relations or communications
Solid knowledge of Microsoft Office Suite/ability to learn new platforms; experience with CMS or HTML a plus
Ability to travel up to 15% including overnight stays and attendance at golf tournaments and industry events
Position must live within a commutable distance from our headquarters office in Lawrence KS
About GCSAA
The Golf Course Superintendents Association of America (GCSAA) is a non-profit membership-driven association with 21000 members in 78 countries and 95 employees whose mission is serving its members advancing their profession and improving communities through the enjoyment growth and vitality of the game of golf. Our mantra is simple: Everyone paddles. We seek to hire passionate team members who wish to make an impact on the future of the game and golf course management profession. And the best part we get to call this work.
Salary range is $62000 - $70000/annually. In addition to GCSAAs attractive compensation/benefits package we also provide generous paid leave allow for community involvement opportunities provide a hybrid (2 remote days/week) work schedule enforce a year-round casual attire staff fun events and wellness incentives.
Applications will continue to be received until the position is filled. Individuals from historically underrepresented groups are highly encouraged to respond. Apply online at: . If you need further assistance applying please email .
GCSAA promotes a welcoming and inclusive environment and is proud to be an EOE.
Required Experience:
Senior Manager
About Company
The Golf Course Superintendents Association of America (GCSAA) is an association for professionals who manage and maintain golf courses. Explore online.
