Sr Media Relations Specialist

About the Opportunity

Summary

Northeastern University is looking for a talented individual with a solid track record of landing great press hits in top-tier news organizations in the US and international press.

As Senior Media Relations Specialist this person must excel at building and cultivating relationships with reporters and editors and leveraging those relationships to secure media coverage about Northeastern Universitys unique story including its research enterprise global experiential learning programs and newsworthy examples of leadership and innovation in the higher education space and beyond.

Reporting to the Media Relations Manager the Senior Media Relations Specialist will work with Northeastern faculty and staff colleagues across the global university system to identify newsworthy ideas gather facts and work with members of the press to secure coverage in toptier news outlets in strategic locations and media markets within and outside of the U.S. including regions where Northeastern has a presence.

The Senior Media Relations Specialist has established a track record of delivering measurable results and building relationships with members of the local national and international press and managing incoming press inquiries. The Specialist must stay up to date on what the media is focused on and be able to bridge those topics with Northeastern experts to identify opportunities and ultimately land positive media coverage.

The Senior Media Relations Specialist is able to write wellresearched factually accurate and succinct talking points and statements/responses as needed. The position is part of Northeasterns awardwinning Communications team which also includes enterprise social media a daily news organization (Northeastern Global News) digital strategy and execution photography and video.

The Senior Media Relations Specialist should be familiar with using AI tools for to enhance all media relations efforts including media monitoring idea generation trend analysis content development and media outreachwhile applying strong editorial judgment and ethical oversight.

The position is based on the Boston campus and is fully on site five days a week. The news industry runs 24/7. Crisis and opportunity often present themselves outside of normal business hours. The Senior Media Relations Specialist is expected to be responsive and reliable when action needs to be taken. As is the case for every member of the Communications team after-hours work including weekends and holidays is routinely required.

Qualifications

• Bachelors degree and proven experience (46 years) working with local domestic and international media and successfully landing stories

• Demonstrated ability to build and maintain successful relationships with members of the press

• Excellent writing and verbal communication skills

• Strong interpersonal skills

• Ability to work well both independently and collaboratively in a fastpaced environment

• Experience using AIpowered tools (e.g. media intelligence platforms generative AI writing assistants predictive analytics tools) to support media monitoring content development and strategic outreach is strongly preferred

• Understanding of AI ethics and the ability to evaluate AIgenerated content for accuracy transparency and university alignment

• Ability to critically evaluate information and assess news value

• Ability to take initiative

• Ability to think creatively

• Experience dealing with crisis situations

• Speed and accuracy

• Sense of humor

Key Responsibilities

• Serving as a liaison between the university and the news media

• Cultivating relationships with members of the media

• Developing and executing press strategies for announcing news

• Proactively pitching and landing news stories about the university in local domestic and international toptier press

• Maintaining an indepth knowledge of the universitys strengths and goals and finding new creative and compelling ways to tell stories through various media

• Using AIpowered media monitoring and sentimentanalysis tools to identify emerging trends reporter interests and opportunities for timely off-the-news expert commentary

• Handling and tracking media requests

• Writing pitches and other material

• Collaborating with the Communications teams daily news operation

• Fostering positive working relationships with members of the university community

• Contributing to digital and social media efforts

• Keeping abreast of higher education issues and trends as well as global and national current events and campus activities

• Participating in major media events and other duties as assigned

• Experimenting with and evaluating new AI tools that can enhance media relations efficiency insight generation and storytelling

Position Type

Additional Information

Northeastern University considers factors such as candidate work experience education and skills when extending an offer.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race religion color national origin age sex sexual orientation disability status or any other characteristic protected by applicable law.

Compensation Grade/Pay Type:

Expected Hiring Range:

With the pay range(s) shown above the starting salary will depend on several factors which may include your education experience location knowledge and expertise and skills as well as a pay comparison to similarly-situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.