Senior Martech Consultant

Job Description:

As a Senior Martech Solution Consultant you define the technical direction of large-scale personalisation ambitions and customer experience transformations. You translate future-state ambitions into concrete technical architectures covering platform choices integrations delivery sequencing and execution approaches.

To do so you assess complex existing martech landscapes and design future-state architectures that enable advanced personalisation decision-making and orchestration capabilities across marketing sales and service. From there you lead vendor scenario analysis and selection and translate architectural choices into phased roadmaps and high-level implementation plans.

You act as the architectural authority and sparring partner for senior business and IT stakeholders working closely with strategy consultants business analysts and project managers to bridge vision and execution.

What You Will Do

• Assess existing Martech platforms integrations and architectural constraints
• Design future-state technical and solution architectures that drive new capabilities
• Translate strategic use cases into platform vendor and capability implications
• Compare and recommend architecture and vendor scenarios
• Support vendor evaluation and selection with clear trade-offs and recommendations
• Define implementation roadmaps and high-level delivery approaches
• Provide architectural guidance and decision support across internal teams vendors and client stakeholders
• Embed AI capabilities and implications into the overall vision architecture and roadmap
• Clearly communicate architectural decisions and their impact to senior stakeholders

AI & Personalisation Perspective

AI is an integral part of this role: not as a bolt-on but as a driver of future vision strategic concepts and roadmap decisions. You help clients understand how AI reshapes personalisation decision-making and time-to-value.

You guide clients from experimentation toward structural scalable AI adoption within their Martech landscape.

Qualifications & Experience

• 7 years of experience in Martech CX digital architecture or technology consulting
• Strong experience with enterprise Martech platforms such as:
  • Salesforce (Marketing Cloud Data Cloud Customer 360)
  • Adobe (Experience Platform Journey Optimizer Analytics)
  • Braze or comparable engagement platforms
• Proven experience translating future-state vision into technical architecture roadmaps and implementation approaches
• Experience with vendor selection road mapping and implementation planning
• Strong understanding of data identity orchestration and integration concepts
• Strong analytical skills to assess solution scenarios across technology organisation skills and operating models
• Experience guiding clients through complex architecture and transformation decisions
• Trusted advisor to senior IT stakeholders architects and business leaders
• Comfortable operating in complex multi-stakeholder enterprise environments
• Able to clearly explain architectural decisions and consequences to non-technical audiences
• Structured pragmatic and outcome-driven with a strong consulting mindset
• Platform-agnostic with the ability to focus on capabilities rather than tools

Why This Role Will Help You Grow

• You work on strategy-to-execution transformation engagements
• You influence long-term Martech and AI-driven personalization strategies
• You operate at architectural board and decision-making level
• You help clients turn ambition into executable future-ready roadmaps
• You collaborate with talented colleagues who enjoy delivering impact while having fun together

Company Description

Merkle a dentsu company powers the experience economy. For more than 35 years weve put people at the heart of digital business transformation. As the worlds only integrated experience consultancy with deep roots in data science and business performance Merkle delivers holistic end-to-end experiences that drive growth engagement and loyalty.

Merkles expertise has earned recognition as a Leader by top industry analyst firms in digital transformation commerce experience design engineering and technology integration digital marketing data science CRM and loyalty and customer data management.

With more than 16000 employees globally Merkle operates across 30 countries in the Americas EMEA and APAC Denmark we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.

For more information visit.

Inclusion and Diversity:

At Merkle we believe in the power of diversity. Wewelcome all applications regardless of age disability gender reassignment marital or civil partner status pregnancy or maternity race color nationality ethnic or national origin religion or belief sex or sexual orientation.

Contact:
We look forward to receiving your application for any questions please contact the TA in charge of this role: David Ryall Senior Talent Acquisition Partner EMEA NE by email at: EMEA NE. #LI-MERKLE #LI-Hybrid #LI-DR2

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