Lead Generation SpecialistOffice manager

Lead Generation Specialist / Office Manager

Company: Sapling
Hours: Full-time 8:30 AM to 5:00 PM EST

Position Overview

Sapling is seeking a proactive detail-oriented Lead Generation Specialist / Office Manager to support our growing sales pipeline while managing the day-to-day operations of our local office.

This hybrid role requires someone who can:

• Generate high-quality leads through email LinkedIn and digital research

• Manage and organize office operations

• Lead and develop a team including hiring training and supervising staff

The ideal candidate is organized tech-savvy persistent and capable of communicating professionally with potential clients while ensuring the office operates smoothly. This position plays a critical role in both business development and team management.

Key Responsibilities

Lead Generation Responsibilities

Lead Identification & Research

• Identify potential leads using LinkedIn online databases industry directories and other digital tools.

• Research companies contacts and decision-makers to ensure accurate targeting.

• Build and maintain high-quality prospect lists for outreach campaigns.

Email & LinkedIn Outreach

• Conduct outbound email campaigns to generate interest and schedule sales calls.

• Use LinkedIn messaging connection requests and engagement tactics to open communication channels with potential clients.

• Follow up consistently to nurture leads and maintain engagement.

Pipeline Support & Coordination

• Qualify inbound and outbound leads.

• Schedule meetings demos and calls for the sales team.

• Track and update all lead activities in the CRM system.

• Provide detailed handoff notes to account executives to ensure smooth transitions.

Content & Messaging

• Assist in developing outreach templates messaging sequences and outbound email campaigns.

• Maintain a consistent professional brand voice.

• Continuously optimize messaging to improve conversion rates.

Reporting & Performance Tracking

• Track daily weekly and monthly lead-generation metrics.

• Prepare reports on pipeline activity lead quality and outreach performance.

• Recommend improvements to the lead-generation process.

Office Manager & Team Leadership Responsibilities

Office Management

• Oversee daily office operations to ensure a professional productive work environment.

• Maintain office organization supplies attendance records and administrative processes.

• Coordinate closely with the U.S. team to align on goals and expectations.

Team Leadership & People Management

• Act as the on-site team leader for the local office.

• Hire train and manage additional team members (sales support admin lead gen assistants etc.).

• Conduct regular performance reviews and provide ongoing coaching and feedback.

• Address employee concerns resolve issues and ensure adherence to company standards.

• Handle basic HR functions in coordination with the U.S. office including onboarding documentation and disciplinary actions.

• Foster a positive collaborative and high-performance team culture.