Affiliates & Partnerships Manager Lead

For uncompromising cat parents who want the best KatKin goes all-in for cat health. Were pioneering a new category of fresh cat food: 100% human-quality meat made daily in Suffolk fresh to your fridge.

Where the competition cuts corners catfishes customers and puts profits over health we put nutrition and cat wellbeing first. No shortcuts. No secret recipes. Were cutting the fluff thinking fresh growing rapidly and fighting for industry-wide change. And longer cat lives.

Cats are carnivores. They were born to get their nutrition from a 100% meat diet. Not leftover animal bits pulverised into oblivion heat-blasted at extreme temperatures mixed with grains fillers preservatives and a long list of unmentionables. All hidden behind pretty packaging. Weve been misled by mainstream and even perceived premium cat food. And most cat parents are unaware. Were on a mission to educate the world on the powers of fresh food for cat health. Social media and community is our most visible platform. Grab the loudspeaker. Lets shake things up.

• Weve built strong growth channels and now we want to unlock a new scalable engine: affiliates inserts and partnerships.

• We have the foundations in place (affiliate platforms agency relationships insert partners and some strong one-off campaigns) but theres no roadmap no playbook and huge untapped potential. This role is the person who builds that.

• This is about driving high-intent customer acquisition through trusted voices communities and brands that cat parents already love. Not just setting up links but creating a repeatable system that grows month after month with commercial discipline and brand integrity.

• Youll own the full partnerships funnel end-to-end: sourcing outreach negotiation onboarding activation optimisation and long-term relationship building.

OwnAffiliatesperformance end-to-end

• Build and own KatKins affiliate strategy across key partner types (publishers creators deal sites loyalty content closed user groups and communities).

• Take ownership of our existing affiliate platform setup (including AWin) and relationships with current agencies and make them work harder.

• Create and evolve the commercial structure: commissions incentives tiering bonuses exclusives.

• Drive partner acquisition: outreach pitching onboarding and activation.

• Maintain high-quality partner standards (no spammy cashback-only growth no brand dilution).

Own and grow theInsertschannel

• Take ownership of our existing insert programme print ads placed inside other D2C brands packaging and publications.

• Manage the relationship with our media-planning agency and sign off on media plans.

• Evaluate performance identify gaps and push the channel forward. Theres real growth potential here thats barely been touched.

• Test new offers formats and placements to improve trial acquisition and conversion.

Buildpartnershipsthat actually move the needle

• Source negotiate and launch partnerships with brands platforms communities and services cat parents already trust from pet care and vet brands to closed user groups and loyalty platforms.

• Own the partnership lifecycle: ideation proposal terms launch plan execution review.

• Work cross-functionally with marketing stakeholders to deliver best-in-class activations partnering closely with Digital product and engaging directly with senior leaders in the business.

• Build a pipeline of high-impact opportunities (and kill the ones that wont deliver).

• Explore newer partnership types: CRM/email swaps breeder networks pet charity partnerships and high-reach brand collaborations.

Lead (depending on level)

If youre joining at Lead level youll also:

• Set the operating rhythm for affiliates inserts partnerships (cadence playbooks QA documentation).

• Build relationships with senior external stakeholders and represent KatKin commercially.

• Help hire mentor and develop the function over time (and/or manage agency/network partners).

• Be the partnerships owner in cross-functional planning: growth strategy promo calendar brand moments product launches.

Youre obsessed with finding win-win partnerships and youre equally obsessed with performance.

You can spot a high-potential partner quickly. You know how to pitch close activate and optimise. Youre commercially sharp relationship-led and allergic to partnerships theatre (big announcements zero results).

You:

• Love turning relationships into measurable growth.

• Have strong opinions weak attachment and you move fast.

• Know the difference between nice brand collab and incremental revenue channel.

• Can negotiate firmly while staying genuinely warm and human.

• Want ownership not layers of approval.

Your Experience

We dont care where you learned your craft. We care that you can build growth through partnerships.

You could be our superstar if you have:

• Hands-on experience in affiliates and/or partnerships in a fast-paced environment (DTC/ecom/subscription is a big plus).

• Strong commercial instincts: you understand margin incentives and how to make partnerships profitable.

• Confidence sourcing and closing partners you can pitch clearly and negotiate effectively.

• A track record of building a channel (not just managing one).

• Excellent organisational skills: you can manage multiple partners launches and moving parts without dropping standards.

• Strong analytical ability you can diagnose whats working and act decisively.

Bonus (not essential):

• Experience with affiliate platforms/networks (e.g. Awin Impact CJ Partnerize Rakuten).

• Experience with influencer/creator partnerships that are performance-driven (not just awareness).

• Experience with print/insert media or offline partnership channels.

• Experience building partnerships in regulated/compliance-sensitive environments.

• Experience managing others or leading agency relationships.

A Very Nice-to-Have

A cat.
A wonderful glorious cat.
One youd love to cast in the work.

• Salary: depending on experience and level

• Competitive benefits package

• A MacBook

• Up to 1 day WFH every week

• Work from anywhere up to 2 weeks per year

• 50% discount on KatKin fresh meals

• All the refreshments you can drink fresh fruit cats dogs in the office