Editorial Content Lead (Native English fmd)
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Job Summary
What you will do:
We are looking for an Editorial Content Lead to define shape and oversee Aeydes global content and editorial execution. This role sits at the intersection of culture creativity and commerce responsible for how the brand is narrated perceived and experienced across all external touchpoints.
You are deeply embedded in contemporary culture art and fashion with international experience in publishing or similar content/editorial roles within luxury fashion. You understand consumer psychology and can translate strong concepts into clear compelling narratives that perform from initial idea to full client-facing rollout.
Working closely with the Creative Director Art Director Digital Marketing and Communications teams you will own the full editorial ecosystem from seasonal concept to execution across all channels.
This position is based at our Head Office in Berlin.
You are deeply embedded in contemporary culture art and fashion with international experience in publishing or similar content/editorial roles within luxury fashion. You understand consumer psychology and can translate strong concepts into clear compelling narratives that perform from initial idea to full client-facing rollout.
Working closely with the Creative Director Art Director Digital Marketing and Communications teams you will own the full editorial ecosystem from seasonal concept to execution across all channels.
This position is based at our Head Office in Berlin.
- Define the editorial direction of the brand blending creative storytelling with commercial strategy to position Aeyde as a culturally resonant luxury house.
- Lead the overarching content strategy weaving seasonal narratives product messaging and editorial direction into a cohesive and elevated brand voice.
- Guide and evolve the brands tone of voice editorial frameworks and oversee long-form content (e.g. editorials interviews magazine pieces) and short-form formats (e.g. web email social copy) with equal excellence.
- Translate seasonal collections and creative concepts into clear compelling and digestible content across all channels ensuring relevance resonance and customer engagement.
- Partner closely with the Digital Team to tailor content for each platform and channel optimizing for performance and context and oversee all copy output from campaigns website email social and press releases to product descriptions and editorial projects ensuring consistency and excellence in tone of voice.
- Support and guide editorial initiatives such as Lookbooks Aeyde Magazin or other brand editorial projects.
- Strategize and manage editorial calendars timelines and full-cycle content production workflows to ensure seamless delivery.
- Own editorial relationships and creative collaborations commissioning editors creators and cultural contributors to bring fresh perspectives.
- Lead and mentor a small team of editors and project managers fostering a high-performing collaborative and creatively ambitious environment.
- Stay ahead of cultural currents and drive innovation projects for the area of editorial content and suggest new formats or ways of working.
What you will bring:
- 5 years of experience in editorial content or brand leadership ideally within a major media house publishing or luxury fashion context.
- Graduated in Jounalism Marketing Communications Media Studies or a related field.
- Proven track record in shaping narratives leading story telling and editorial innovation.
- Experience in copywriting and editing ideally in fashion culture or media with the ability to write in a distinct brand voice across platforms.
- Exceptional writing editing and storytelling skills (native-level English required).
- Commercial mindset: able to tailor copy and storytelling to the right audience and drive engagement.
- Strong leadership and mentoring experience including managing editorial teams.
- Highly collaborative and comfortable working in a fast-paced deadline-driven environment.
- Data- and insight-driven mindset able to leverage analytics to refine content strategy while maintaining brand integrity.
What we offer:
- A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
- A unique chance to shape our companys future and build a global brand all within a motivating international work environment with employees of 14 nationalities.
- A high level of responsibility creative freedom and the opportunity to bring your originality ideas and independence to life.
- Once-per-season gift voucher to be used on Aeyde footwear and accessories.
- Subsidized Urban Sports Club membership Berlin Public Transport pass or German lessons for international employees.
- 30 days of holidays.
- Flexible hybrid working model subject to team specifications.
- Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
- Relocation assistance available including visa support.
About us
Aeyde is a Berlin-based footwear and accessories house founded in 2015. Our mission is to challenge preconceived notions of luxury and the fashion industry by focusing on transparent pricing sustainable sourcing slow consumption and minimal design. We started as a digital-first D2C brand and continue to apply this mindset today. As we strive to be at the forefront of fashion innovation we are looking for people that can help us shape the future. Working at Aeyde you will become an integral part of an international fashion start-up with many opportunities for personal development and the chance to shape a fast-growing brand on an international level.
About Company
Aeyde is a Berlin-based footwear and accessories house founded in 2015. Our mission is to challenge preconceived notions of luxury and the fashion industry by focusing on transparent pricing, sustainable sourcing, slow consumption, and minimal design. We started as a digital-first, D2 ... View more
