SMM specialist

The project needs a hands-on SMM / Growth Content Manager to build and grow social media almost from scratch. Accounts exist but there is no meaningful audience yet; there is a website educational products and a need to generate leads through social channels.

The mail goal - Audience growth and leads that convert into educational program purchases

Role mission - Build a system for attracting Russian-speaking entrepreneurs globally through Instagram YouTube Shorts and Telegram turning content small-budget paid promotion and nurture mechanics into followers leads and educational program purchases.

Part-time initially with potential transition to full-time

Key responsibilities
SMM strategy - Develop strategy from scratch; define audience build content funnels for educational products.

Content and creative - Ideas for Reels Shorts carousels and Telegram; hooks scripts CTAs; repurposing founder expertise into short-form content.

Performance and ads - Launch Meta Ads from scratch test audiences creatives offers on a small budget; basic analytics and UTM setup.

Organic growth - Growth from scratch Reels/Shorts Telegram nurture lead magnets collaborations and micro-influencers.

AI-first workflow - Use ChatGPT Claude Canva/Figma CapCut and other AI tools to accelerate research ideation copy visuals and analysis.

Analytics - Weekly analysis of reach follows clicks leads CPL CTR CPC and lead quality; insights and next steps.

Qualifications :

The ideal candidate is an independent SMM/growth specialist who combines strategy creativity performance thinking expert-content production and an AI-first approach. They do not just manage accounts; they build a user journey from first touch to purchase.

Thinks in chains: goal -> hypothesis -> content -> channel -> metric -> insight.

Can operate with a small budget and without a large team.

Uses AI as a workflow not as a one-off text generator.

Understands entrepreneurial audiences and educational products.

Must-have

Experience growing Instagram from zero or near-zero.
Understanding Reels and YouTube Shorts as reach channels.
Understanding Telegram as a nurture retention and sales channel.
Ability to launch Meta Ads independently.
Ability to work with an ad budget up to $300/month.
Canva/Figma CapCut ChatGPT Claude and other AI tools.
Strong hooks scripts CTAs and editorial judgment.
Understanding educational products and entrepreneurial audiences.

Nice-to-have

Experience with launches webinars bootcamps or online courses.
Experience with founder personal brands.
Micro- and nano-influencer marketing.
Experience creating lead magnets and nurture sequences.
Experience targeting a global Russian-speaking audience.

Additional Information :

Benefits that are awaiting you if you join us:

1. Work from absolutely ANYWHERE in the world with internet connection
2. Flexible compensation with base and performance bonuses
3. Opportunities to develop professionally
4. Friendly professional highly motivated and productive team that wants to develop professionally 
5. Creative Environment where You will never be bored!

Does this sound interesting to you Do you consider yourself a great fit for this position and like to meet us You are almost there! Join us!

Press Im interested  and submit your application. We would love to see in comments an explanation of why we should hire you for this position. 

Remote Work :

Yes

Employment Type :

Part-time