Category Manager , Private Brands

Amazon Australias Retail team is looking for a Private Brands Category Manager to join us as we continue growing and setting new standards in e-commerce for Australian this role you will own the end-to-end commercial performance of Amazons own-brand products from identifying market opportunities and building go-to-market strategies to launching scaling and optimising brands that deliver exceptional value to customers.

This is a strategic hands-on role requiring deep commercial acumen full P&L ownership and the ability to conduct sophisticated analysis that drives strategic business decisions. Unlike traditional category management roles focused on third-party vendor partnerships this position centres on growing Amazons proprietary brands requiring a blend of brand strategy commercial execution and strong cross-functional stakeholder management. Youll need to be comfortable working with multiple metrics and KPIs conducting complex analysis and making data-driven decisions that directly impact profitability and customer experience.

As a Private Brands Category Manager youll be a passionate advocate for customers while driving your categorys success through pricing strategy inventory management marketing execution and strong relationships with internal teams and cross-functional partners. Youll also act as a Subject Matter Expert in your field coaching and developing team members and peers.

A successful Private Brands Category Manager will:
- Enjoy a high degree of ownership: This includes owning the category P&L end-to-end driving ranging decisions category expansion pricing strategy and identifying operational efficiencies across your portfolio.
- Drive commercial performance through data: Go beyond reviewing data to proactively dive deep into metrics uncover opportunities build financial models and develop actionable strategies that improve profitability and customer value.
- Own inventory and ordering strategy: Manage ordering decisions and inventory health to ensure optimal in-stock levels.
- Build and execute go-to-market strategies: Develop and execute launch plans for new-to-AU products including pricing positioning marketing campaigns and promotional strategies that drive awareness and conversion.
- Champion customer experience (CX): Own the end-to-end customer experience for your brands from product detail page quality to reviews ratings and post-purchase satisfaction. Continuously improve CX metrics.
- Build brand equity: Develop and execute brand positioning strategies that differentiate Amazons private label offerings and build customer loyalty.
- Excel at stakeholder management: Drive success through others by building strong relationships and influencing cross-functional teams including marketing supply chain finance and program teams. Navigate ambiguity and align diverse stakeholders around shared goals.
- Embrace a growth mindset: Demonstrate resilience curiosity and a genuine appetite for continuous learning including Amazons ways of working such as document-led meetings and a culture of high-velocity decision making.
- Technology & AI Adoption: Embrace AI and new technologies diving into Amazons tools and systems quickly and confidently.
- Thrive in a fast-paced environment: Demonstrate strong organisational skills and effectively prioritise competing demands across multiple workstreams.

Note: Amazon Australia is also hiring Category Managers across multiple business units including Consumables Fashion Electronics Home & Living and Entertainment. If your experience is better suited to a third-party vendor management role wed be happy to consider your application for those opportunities as well.

Key job responsibilities
- Drive Private Brand Strategy & P&L Performance: Own end-to-end brand and commercial performance. Develop growth strategies manage the full P&L and make data-driven decisions on ranging pricing and investment allocation.
- Pricing & Promotion Strategy: Shape pricing strategies that balance profitability with customer value. Develop promotional calendars and partner with marketing teams to plan and execute impactful events that drive traffic and conversion.
- Inventory & Ordering Strategy: Own inventory ordering and inventory health. Leverage local sales history cross-locale data and market insights to optimise in-stock rates.
- Go-to-Market & Product Launch: Manage the product lifecycle for new-to-AU launches. Develop comprehensive go-to-market plans encompassing pricing marketing and content strategy.
- Customer Experience Ownership: Own and improve the customer experience across your portfolio including detail page content reviews strategy and post-purchase experience. Drive CX metrics improvement.
- Marketing & Brand Growth: Partner with marketing and program teams to develop and execute brand-building campaigns. Own the marketing strategy for your categories and drive awareness consideration and loyalty.
- Analyse and Optimise: Dive deep into complex data sets to identify trends build financial models improve operational efficiency and enhance the customer experience. Strong Excel/SQL skills expected.
- Stakeholder Management & Cross-Functional Leadership: Partner with marketing finance supply chain and program teams to achieve holistic business objectives. Build trust and drive alignment across diverse teams to deliver results.
- Develop Team Capabilities: Act as a subject matter expert coach colleagues and contribute to team knowledge development.

A day in the life
Your day will be dynamic and collaborative balancing strategic thinking with hands-on execution. Youll analyse brand and P&L performance review inventory health and ordering decisions and develop creative go-to-market strategies that drive results. Expect to move between deep analytical work cross-functional stakeholder meetings and commercial strategy development. You might start the morning reviewing weekly sales performance against plan move into a pricing strategy session and end the day collaborating with the marketing team on an upcoming product launch campaign.

About the team
We are a passionate group of professionals dedicated to reimagining retail through customer-focused innovation. Our team thrives on diverse perspectives collaborative problem-solving and a commitment to continuous learning. We believe in empowering individuals to make meaningful impacts that transform how Australians shop online.

Hear from our team

Curious about what its really like to be a Category Manager at Amazon Australia Watch Rachael share her experience at Amazon. From transitioning out of a fashion and beauty background into Smart Home to embracing data-driven decision making vendor negotiations and a team culture that make the role unique.

- 3 years of with Excel experience
- 5 years of retail operations product or program management or business management/consulting with negotiations and delivering results experience
- Bachelors degree or 3 years of professional or military experience
- Experience with financial analysis and P&L ownership

- Experience managing large data sets and utilizing to drive performance and process improvements
- Experience in vendor negotiations pricing and promotion inventory management and product development

Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.