Performance Marketing (B2B Lead Generation)
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Overview
Bella & Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day.
We are building a category-defining company at the intersection of food operations and technology. As we scalelead generation becomes a critical growth lever - and we are looking for someone to take full ownership of it.
We are hiring a Performance Marketing(B2B Lead Generation) to build and scale ahigh-performing automated demand generation engine.
This is not a traditional marketing role.
You will not just manage campaigns. You will design systems that generate pipelinepredictably and efficiently using automation data and AI.
You will report directly to theHead of Growth and work closely with leadership on one of the most critical questions for the company:
How do we generate high-quality B2B leads at scale efficiently
This role is designed for someone who combines performance marketing expertise strong analytical thinking and a deep automation mindset.
We are building a category-defining company at the intersection of food operations and technology. As we scalelead generation becomes a critical growth lever - and we are looking for someone to take full ownership of it.
We are hiring a Performance Marketing(B2B Lead Generation) to build and scale ahigh-performing automated demand generation engine.
This is not a traditional marketing role.
You will not just manage campaigns. You will design systems that generate pipelinepredictably and efficiently using automation data and AI.
You will report directly to theHead of Growth and work closely with leadership on one of the most critical questions for the company:
How do we generate high-quality B2B leads at scale efficiently
This role is designed for someone who combines performance marketing expertise strong analytical thinking and a deep automation mindset.
Your mission
Your mission is to build and scale Bella & Bonas B2B lead generation engine.
You will own the full funnel fromtraffic lead qualified opportunity with a strong focus on measurable outcomes.
1. Paid acquisition & channel management
Own and scale performance across channels such as:
You are responsible for:
2. Automation & AI-driven growth systems
A core part of the role is building automated systems that improve performance and efficiency.
Examples:
You should be comfortable using tools such as:
We expect you to think in systems not manual execution.
3. Funnel optimization
You will continuously improve conversion rates across the funnel:
This includes:
4. Data & performance analysis
You will define and track key metrics such as:
You will use data to:
You will own the full funnel fromtraffic lead qualified opportunity with a strong focus on measurable outcomes.
1. Paid acquisition & channel management
Own and scale performance across channels such as:
- Google Ads (Search Display)
- LinkedIn Ads
- Other B2B acquisition platforms
You are responsible for:
- Campaign structure and optimization
- Budget allocation and ROI
- Continuous experimentation and iteration
2. Automation & AI-driven growth systems
A core part of the role is building automated systems that improve performance and efficiency.
Examples:
- Automating campaign creation and optimization
- Building lead scraping and enrichment workflows
- Connecting tools across the marketing and sales stack
- Using AI to generate test and optimize creatives and copy
You should be comfortable using tools such as:
- Claude
- n8n
- HubSpot
We expect you to think in systems not manual execution.
3. Funnel optimization
You will continuously improve conversion rates across the funnel:
- Ad landing page
- Landing page lead
- Lead qualified opportunity
This includes:
- Landing page optimization
- Messaging and positioning
- Lead quality improvement
4. Data & performance analysis
You will define and track key metrics such as:
- Cost per lead (CPL)
- Cost per qualified opportunity
- Conversion rates across the funnel
- Channel performance
You will use data to:
- Identify bottlenecks
- Prioritize experiments
- Allocate budget effectively
Your profile
We are looking for someone who operates at a high level of intensity and ownership.
You likely bring:
You are extremely strong with automation and AI
You are the type of person who:
Experience in high-growth startups agencies or performance-driven environments is a strong plus.
You likely bring:
- Strong experience in B2B performance marketing
- Proven track record managing Google Ads and LinkedIn Ads
- Deep understanding of lead generation funnels
- Strong analytical and structured thinking
- High ownership and execution focus
You are extremely strong with automation and AI
- You use AI tools like Claude daily
- You are comfortable building workflows with Clay/n8n / Zapier / similar tools
- You constantly look for ways to eliminate manual work
You are the type of person who:
- Builds systems instead of doing repetitive tasks
- Tests fast and learns fast
- Thinks in experiments and iteration cycles
- Is obsessed with performance and efficiency
Experience in high-growth startups agencies or performance-driven environments is a strong plus.
Why us
- Full ownership of a core growth function
- Direct impact on company revenue
- Opportunity to build a scalable lead generation engine from scratch
- Work at the intersection of marketing data and technology
- High autonomy and responsibility
- Fast-paced ambitious environment
Bella & Bonas Team Culture
- Mission-driven and long-term oriented we focus on building a sustainable company with real impact
- Strong sense of ownership we take responsibility and act like founders
- Open and proactive communication clarity honesty and solutions matter
- High execution standards we move fast and care deeply about results
- Continuous learning mindset we constantly improve how we work
- Customer-centric approach everything starts with delivering great experiences
About Company
With our corporate benefits program, you and your team can order daily healthy food for your office lunch. Delivered directly from our kitchens to your office
