Communications Manager, GPLI (GenPop, Lifestyle, Influencer), Devices & Services

Amazon is seeking a driven savvy and creative communications professional to lead US Consumer communications campaigns for the Amazon Devices & Services this role you will manage programs targeting lifestyle media and influencers in support of brands across the Amazon Devices portfolio including Alexa Bee Fire TV Kindle Ring and more.

The successful candidate will have significant experience driving small to large-scale integrated consumer campaigns and creative news generation with a proven track record of strategic planning and delivery of measurable this role they will work directly with consumer and lifestyle media influencers and creators across earned and paid programs to reach customers on social and in press coverage. They will also be comfortable providing counsel and guidance to a wide variety of counterparts across multiple disciplines juggling numerous priorities on tight deadlines and being an organized and thoughtful leader. The Communications Manager role is hands-on and requires a team player willing to roll up their sleeves to get the job done.

The role is high on Think Big Bias For Action and Ownership this person will be able to work fast Deliver Results demonstrate strong judgement and have exceptional attention to detail. They will be naturally curious to continuously think of fun and creative new ways to reach customers. As this is a cross-org role this team member needs to be able to work collaboratively and productively with a matrix of communications and business partners as well as external agencies.

Key job responsibilities
- Serve as a consumer communications/influencer expert with a demonstrated understanding of what resonates with a brands audience
- Develop and execute integrated communications plans that align earned owned and paid channels including communicating plans internally and securing leadership approvals
- Develop and own goals and performance metrics for programs regularly evaluating whats working and whats not and shifting accordingly
- Manage relationships with a range of top-tier media contacts and influencers
- Provide counsel to cross-functional teams on communications/influencer strategies approaches and messaging
- Continuously ideate and innovate within the social space
- Help manage a third-party agency to support influencer activities


- Bachelors degree in communications public relations or a related field
- 7 years of recent professional communications or public relations experience

- Passion for social media technology pop culture and trends
- High levels of creativity
- Ability to focus and prioritize the most impactful work in a busy environment with competitive priorities
- Experience leading in-person events or activations
- Experience working with and managing multiple stakeholders on cross-functional projects
- Relationships with top-tier media and influencers

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 139400.00 - 188500.00 USD annually