Senior Marketing Data Analyst Baltimore

Location: Baltimore
Response Labs is currently unable to sponsor work visas.

Do you excel at transforming complex data into actionable insights that drive high-performing marketing strategies Are you a detail-oriented analyst who thrives in a fast-paced data-driven environment

If so Response Labs wants to hear from you! Were an award-winning CRM and loyalty marketing agency seeking a Senior Marketing Data Analyst to play a key role in optimizing our clients omnichannel marketing efforts.

The Opportunity

We are seeking a highly motivated and results-oriented Senior Marketing Data Analyst to join our dynamic this senior-level role you will be instrumental in extracting analyzing and interpreting data to inform strategic decision-making for our clients CRM and loyalty programs. Your expertise in data analysis and marketing will drive actionable insights that optimize program performance and enhance customer experiences.

At Response Labs we harness the power of data science strategy and execution to deliver impactful campaigns. As a Senior Marketing Data Analyst youll collaborate closely with cross-functional teams to analyze performance uncover opportunities and refine strategies that push the boundaries of whats possible in data-driven marketing.

Responsibilities

• Design and execute complex data analysis plans utilizing advanced statistical techniques and tools like SQL Python and R.
• Translate complex data into clear and concise insights tailored for communication to diverse stakeholders (clients internal teams).
  
• Develop and maintain robust data pipelines data visualizations and reporting dashboards for various CRM and loyalty program KPIs using Tableau.
• Create audience segments for use in A/B testing marketing campaigns and reporting
• Identify trends patterns and anomalies in data to uncover opportunities for optimization and growth within client programs driving measurable improvements in key metrics.
• Collaborate with client teams and internal departments to define strategic direction based on data-driven recommendations.
• Stay abreast of industry trends and advancements in data analytics CRM and loyalty marketing.
• Contribute to the development and implementation of new data-driven solutions and practices within the agency.

Requirements

• Minimum 10 years of experience as a Marketing Data Analyst or similar role preferably within a marketing or CRMagency environment.
• Solid understanding of marketing analytics concepts and metrics particularly related to CRM life-cycle marketing media and loyalty programs.
  
• Proven ability to develop impactful business-focused dashboards and visualizations using Salesforce Tableau.
  
• Strong problem-solving and critical thinking skills with a proven ability to identify analyze and resolve complex data-related challenges.
  
• Exceptional attention to detail and ability to work independently as well as collaboratively within a team environment.
  
• Demonstrated experience using Python for data cleansing normalization and blending and advanced statistical analysis.
• Experience with tools such as Salesforce Tableau Prep and SuperMetrics to perform ETL tasks and blend data from disparate sources into one cohesive data set.
• Deep understanding ofrelational databasesand proficiency in usingSQLto query join and manipulate data for analysis and reporting.
• Excellent communication and presentation skills able to explain complex data to both technical and non-technical audiences.

Great Benefits

• Health dental and vision insurance with employer contribution.
• Short-term disability coverage.
• 401k plan with matching.
• Annual performance bonus and quarterly award drawings.
• Paid vacation sick time and federal holidays.
• Professional training and certification tracks.
• Flexible work options including work-from-home.
• Regular company events and volunteer outings.
• Fun relaxed work environment and culture.

About Us

Response Labs is an award-winning data-driven CRM and loyalty marketing agency. We combine strategy data science creative production and media to deliver impactful omnichannel campaigns for our clients. Our mission is to Make Every Message Matter by fostering meaningful connections between brands and customers.

Required Experience:

Senior IC