Associate Director, Cardiovascular Marketing

Job Description

Key responsibilities

• Define and drive the product vision and strategy for Enlicitide in Mexico informed by scientific data market insights and corporate objectives.

• Own the country-level product roadmap and prioritize initiatives across development clinical alignment regulatory engagement launch readiness market access commercialization and lifecycle management.

• Lead launch readiness and operational execution in Mexico including cross-functional launch planning development and management of promotional and support materials medical-commercial training programs event planning and execution and coordination with local agencies and partners.

• Serves as the primary liaison between the country office Global and comparable markets elevating the country strategy and operational needs into global decision-making forums. Applies insights and best practices from peer markets and negotiates with Global and regional stakeholders to obtain appropriate resources and recognition for local projects

• Lead competitor and landscape analyses to identify unmet needs and differentiation opportunities in the Mexican market; translate insights into business development strategies and innovative partnership proposals to accelerate growth and expand market access

• Define success metrics and monitor performance across development milestones launch readiness market access and commercial uptake and adjust accordingly with sense of urgency.

• Champion a data-first approach by framing the right analytical questions translating insights into high-impact actions and steering resources toward initiatives proven by data to maximize business outcomes rather than incremental marketing ideas.

• Cultivate strategic trust-based relationships with KOLs investigators patient groups payers and primary care networks to co-design advocacy and access initiatives. Use stakeholder validation to strengthen value propositions and implement cross-functional plans that fast-track reimbursement market access and rapid adoption.

Required experience and qualifications

• Minimum 6 years of product management or equivalent experience in pharmaceutical with demonstrated experience in launch readiness and market access in Mexico.

• Project management: Strong project management skills with experience managing cross-functional launch programs. Preferred certifications/methodologies: Agile/Scrum (certified Scrum Master desirable)

• Primary care experience in Mexico demonstrated experience engaging primary care physicians and primary care channels in Mexico. Prior experience with lipid therapeutics cardiovascular/metabolic disease or related therapeutic areas is highly desirable.

• Launch experience: Demonstrated experience in operational aspects of launches . Market access / payers: proven experience developing and executing payer strategies and negotiating reimbursement arrangements with public and private payers

• Leadership and people management: Experience leading and developing objectives/KPIs conducting performance reviews

• Analytical skills: capability in market analysis forecasting KPI tracking and data-driven decision making.

• Communication: outstanding stakeholder management and communication skills experience engaging KOLs payers internal senior leaders and field teams.

• Languages: native/near-native Spanish; business-level English required (written and verbal).

Education

• Minimum: University degree in Pharmacy Medicine Biology Biochemistry Life Sciences Healthcare Business Administration Marketing or related field.

• Preferred: Advanced degree (MSc PharmD MD) or MBA/masters in business/marketing or equivalent professional development in commercial strategy or market access.

Required Skills:

Preferred Skills:

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