Lead Director of Branding, Business Communications & Sports Marketing

At Dow we believe in putting people first and were passionate about delivering integrity respect and safety to our customers our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. Were a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and youre looking for a challenge and meaningful role youre in the right place.

About you and this role

Dow has an exciting opportunity for a Lead Director of Branding Business Communications & Sports Marketing located in Midland MI!

In this role you will partner with senior business leadership to strengthen Dows enterprise brand as a long-term strategic asset and deliver measurable commercial and reputational impact through integrated enterprise branding and marketing communications excellence.

You will have primary accountability for Dows enterprise brand strategy stewardship governance and brand health measurement ensuring the Dow brand is consistently defined protected and strengthened globally. You will lead a global team that develops and executes enterprise branding leadership governance and activation as well as multi-channel enterprise and business and marketing communications strategies that engage customers stakeholders and employees in support of Dows business and enterprise priorities.

You will report to Dows vice president of Corporate Affairs hold a seat on Dows Corporate Affairs Leadership Team and provide strategic counsel to business presidents and senior leaders ensuring clear ownership boundaries and alignment across brand stewardship enterprise messaging and business communications programs in tandem with Dows enterprise reputation strategy business objectives and growth priorities.

Responsibilities

Enterprise Brand Leadership & Governance

• Own and evolve Dows enterprise brand strategy including brand positioning architecture value proposition and usage principles in partnership with Corporate Affairs leadership and enterprise stakeholders.
• Serve as steward of the Dow brand as an enterprise asset ensuring consistency discipline and protection across businesses regions partnerships sponsorships and external platforms.
• Establish and maintain enterprise-wise brand governance frameworks including standards policies approval practices escalation paths and risk management protocols.
• Define and oversee brand health and brand value measurement including reputation equity and value indicators translating insights into leadership decision-making and strategic action.
• Enable the organization to create promote and activate the Dow brand effectively while maintaining clear distinction between brand definition / stewardship and communications or campaign execution.

Business & Marketing Communications Strategy

• Partner with senior business and functional leaders to shape and execute integrated business and marketing communications strategies that advance Dows growth reputation and commercial objectives.
• Serve as a trusted advisor to leadership on enterprise brand implications positioning and risk.
• Translate business strategies into clear compelling messaging and engagement strategies within established enterprise brand frameworks across global and regional audiences.
• Lead the development and execution of integrated multi-channel marketing communications plans aligned with business marketing strategies and customer engagement priorities.
• Partner with Dows Corporate Communications team to ensure consistency of purpose effective messaging and engagement across stakeholders.

Sports Marketing Leadership and Oversight

• Provide strategic oversight and leadership for Dows Sports Marketing capabilities and programs ensuring sports partnerships and platforms advance brand visibility thought leadership and business relevance.
• Ensure alignment of sports marketing communications with enterprise business and brand priorities as well as proper governance and oversight of sports marketing assets.
• Partner with Dows commercial team to guide the integration of sports marketing initiatives into broader business and marketing communications programs that maximize return on investment and brand impact.

People & Organizational Leadership

• Lead and develop a high-performing organization of marketing communications leaders managers and specialists foster engagement capability building and succession planning.
• Own the talent strategy organizational design and resource planning for the Business & Marketing Communications organization.
• Inspire coach and mentor leaders and teams to deliver results aligned with long-term business strategy and operational excellence.

Governance Resources & Measurement

• Accountable for functional budgets resource allocation and supplier partnerships across branding marketing communications and sports marketing programs.
• Establish outcomes-based measurement frameworks to assess effectiveness of communications and marketing programs feeding insights back into planning and strategy refinement.
• Ensure strong collaboration with Corporate Public Affairs brand marketing and regional teams to connect enterprise business and market priorities.

Qualifications

• A minimum of a bachelors degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of 15 years of experience leading global or regional marketing communications organizations or related disciplines in a complex multinational environment.
• Deep experience with brand strategy integrated marketing and high-visibility platforms such as sponsorships or sports marketing.
• Background in B2B industrial or technology-driven industries.
• Significant leadership experience including leading leaders and managers in complex organizations.
• A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position including for any type of U.S. permanent residency (green card) process.

Skills

• Brand Strategy: Ability to develop steward and evolve brand strategy across all channels ensuring consistent brand identity voice and positioning. Lead longterm brand vision aligned with business objectives audience insights and market trends to strengthen brand equity and differentiation.
• Cross-Functional Leadership: Demonstrated success leading highperforming teams and collaborating across marketing sales legal finance and external agencies. Influence without direct authority align diverse stakeholders and drive execution of complex multichannel initiatives.
• Data Analytics: Strong analytical mindset with the ability to measure brand performance campaign effectiveness and ROI. Use insights from consumer data media metrics and market research to optimize strategies inform decisionmaking and demonstrate business value.
• Executive Communications: Proven ability to lead internal and external communications including executive messaging corporate narratives crisis communications and stakeholder engagement. Craft clear compelling messages that support organizational strategy reputation management and cultural alignment.
• Sports Marketing: Expertise in designing and executing integrated marketing strategies including sports marketing sponsorships endorsements and experiential activations. Leverage partnerships and platforms to drive brand visibility fan engagement and measurable business impact.

Additional Notes

Domestic relocation assistance is available for this position and may be provided based on eligibility.

Benefits What Dow offers you

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you: your pay your health your life your future and your bring your background talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets along with locally relevant incentives.
• Benefits and programs to support your physical mental financial and social well-being to help you get the care you you need it.
• Competitive retirement program that may include company-provided benefits savings opportunities financial planning and educational resources to help you achieve your long term financial-goals.
  • Employee stock purchase programs (availability varies depending on location).
• Student Debt Retirement Savings Match Program (U.S. only).
  • Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees Savings Plan (401(k)) helping employees reach the Company match.
• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring work experiences community involvement and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing including adoptive and foster parents).
• Paid time off to care for family members who are sick or injured.
• Paid time off to support volunteering and Employee Resource Groups (ERG) participation.
• Wellbeing Portal for all Dow employees our one-stop shop to promote wellbeing empowering employees to take ownership of their entire wellbeing journey.
• On-site fitness facilities to help stay healthy and active (availability varies depending on location).
• Employee discounts for online shopping cinema tickets gym memberships and more.
• Additionally some of our locations might offer:
  • Transportation allowance (availability varies depending on location)
  • Meal subsidiaries/vouchers (availability varies depending on location)
  • Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

Join our team we can make a difference together.

About Dow
Dow (NYSE: DOW) is one of the worlds leading materials science companies serving customers in high-growth markets such as packaging infrastructure mobility and consumer global breadth asset integration and scale focused innovation leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30countries and employ approximately36000 people. Dow delivered sales of approximately$43 billionin 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative customer-centric inclusive and sustainable materials science company in the world by visiting.

As part of our dedication to inclusion Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value but also have a more fulfilling career. Further information regarding Dows equal opportunities is available on .