Sales Operations Manager WPG

SALES OPERATIONS MANAGER

Location: Winnipeg MB

Reports to: Vice President

Why Youll Love Working at ODRA

• 100% employer-paid health insurance premiums
• Life insurance
• Dental & vision coverage
• Opportunities for professional development and leadership growth
• Competitive salary

Were Growing!

ODRA continues to scale rapidly as demand for our sweepers accelerates. With multiple new roles expanding territories and increasing production we are strengthening the backbone of our commercial operations. This role is central to ensuring our high-growth Sales and Marketing teams remain aligned efficient and equipped for success.

About ODRA

ODRA is a premier manufacturer of chassis-mounted mechanical street sweepers used by municipalities contractors and industrial clients. Our machines are known for reliability simplicity fuel efficiency and low operating costs. ODRAs continued growth is driven by our commitment to quality customer success and empowering our people to innovate and lead.

The Role

We are seeking a strategic organized and process-driven Sales Operations Manager to lead the Sales Support Inside Sales and Marketing departments at ODRA.

This leader will design implement and manage the systems tools workflows and performance standards that drive sales effectiveness across international operations. Reporting directly to the VP this role ensures the sales engine operates with precision-optimizing CRM owning sales data integrity overseeing forecasting improving cross-functional communication and enabling both Sales and Marketing to deliver consistent measurable results.

You will also have people leadership over the Marketing and Sales Ops teams and dotted line with Territory Sales Managers and their sales teams across the U.S.

This is a high-visibility high-impact leadership role ideal for someone who thrives in a fast-paced scaling environment.

What Youll Be Doing

Sales Operations Leadership

• Own ODRAs CRM system ensuring data integrity adoption and optimization across the entire sales organization.
• Build and manage standardized sales processes (quoting demos proposals pipeline stages territory management).
• Develop and maintain company-wide sales KPIs dashboards and reporting cadence (pipeline velocity forecast accuracy activity metrics).
• Lead monthly/quarterly sales performance reviews with VP and Territory Managers.
• Support territory planning quota modeling and international forecasting.
• Identify bottlenecks in the sales cycle and implement process improvements that enhance efficiency and scalability.

Sales Support & Inside Sales Oversight

• Directly manage the Inside Sales Manager and team to ensure timely quote support inbound lead handling and dealer/customer responsiveness.
• Oversee creation and maintenance of sales collateral competitive intelligence and product documentation.
• Improve coordination between Inside Sales Field Sales Production and Parts to ensure a smooth customer journey.

Marketing Department Leadership

• Lead the entire Marketing team including strategy execution and performance.
• Approve and oversee all marketing plans calendars campaigns and reports.
• Direct digital marketing lead generation SEO content development and brand management efforts.
• Guide development of brochures case studies training materials digital ads videos and trade show assets.
• Ensure alignment between marketing campaigns and sales goals.
• Oversee planning and execution of all events trade shows and demos.
• Manage marketing budgets assets tools and reporting dashboards.

Cross-Functional Alignment

• Serve as the operational hub connecting Sales Marketing Operations and Leadership.
• Standardize handoff processes between teams to ensure consistent customer experiences.
• Improve visibility across departments through reporting communication structures and shared tools.

Continuous Improvement

• Evaluate and implement tools for sales productivity marketing automation and analytics.
• Drive process standardization across the commercial organization.
• Lead high-impact operational projects as directed by the VP.

Travel

• Limited travel required for team visits trade shows demos and strategic projects.

What You Bring

• 510 years of experience in Sales Operations Commercial Operations or Sales Enablement in a B2B/manufacturing environment.
• Proven experience managing CRM systems and sales processes.
• Strong analytical skills with the ability to convert data into insights and actions.
• Experience leading multi-disciplinary teams.
• Background in Marketing leadership or Marketing/Sales alignment roles (preferred).
• Excellent communication project management and change management skills.
• Ability to thrive in a fast-growth evolving organization.

Why ODRA Stands Out

• High-growth company with long-term stability
• Leadership that encourages innovation autonomy and accountability
• Cross-functional exposure with real impact
• A commercial organization that will rely heavily on your leadership structure and expertise
• Real career growth as ODRA continues to scale in the U.S. and Canada

Required Experience:

Manager