Category Planner

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1989 - Category Planner

Role Summary and Impact

Openmind part of WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlés media function. Core to the solution is the advanced best data and technology capabilities fuelled by WPPs investment in AI to maximise the impact of Nestlé media investment.

The Category Planner sits within the joined ZEUR Food & Confectionery team. This is a fantastic chance for a confident cross-channel media practitioner to input heavily into the strategic planning of multiple multichannel strategies for Nestlé and while developing also client leadership skills.

You will be given a range of planning responsibilities that will help you build your skills above and beyond a well-rounded planner. Aside from this youll be part of a great team who will strive to deliver best-in-class planning work for Nestlé and OpenMind pushing industry boundaries whilst maximising returns for their brands.

RESPONSIBILITIES:

• Support the ZEUR Food & Confectionery Strategy Leads in all work related to media strategy campaign toolkits and guidance on best practices:
  • Audience Definitions building and analysing in Audience Origin
  • Comparison of media landscapes and media differences across countries
  • Gathering information from local markets
  • Contacting publishers & platforms for questions and requests
  • Creating Production Plans
  • Helping to define the strategy generating insights
  • Power Point Chart creation
• Support the ZEUR Food & Confectionery Category Lead in data collection local market coordination analysis client communication and development projects:
  • Drawing data and plans from the Nestlé business tools (Redmill CPRS MMP Open platform)and sharing with the client and building reports & analysis on them.
  • Being responsible for ongoing collection of information from local markets (e.g. responsible for BLS collection best practices cases reports) also helping with ad-hoc data collection.
  • Helping to put together different types of reports and analysis as well as other types of decks (such as campaign performance reviews and QBRs) through data collection and analysis and building PPT slides.
  • Communicating with the client and our internal teams coordinating timelines and meeting schedules.
• Onboard fully onto the OpenMind platforms and Nestlé specific tools & integrate with all key stakeholders.
• Work collaboratively with internal and external stakeholders including creative agency counterparts
• Work with above-market specialists to help integrate capabilities into everyday planning.
• Support the development of exceptional award-winning media work.
• Develop a solid understanding of Nestlés business and marketing and the role media plays within it.
• Build strong relationships with local and above-market teams and above-market clients.
• Continue to develop understanding of digital data and marketing technology and how we use them to drive growth for our clients.
• Contribute to OpenMind culture in the team great planners with clear goals objectives and development plans.

Skills and Experience

• Good understanding of different media channels and where and when to use them (effective and efficient media planning).
• Good understanding of media KPIs and how to read them.
• Experienced in using the WPP Media tools: Architect The Hub Audience Translator Audience Origin ADB (the new Open Tools) and BAV.
• Experienced in using other industry tools such as WARC Mintel Statista Euromonitor TGI and YouGov BrandIndex.
• Ideally experienced in using the platform business managers (Meta TikTok Pinterest Amazon YouTube) but this is not mandatory.

• Excel and PowerPoint savvy.
• Strong analytical mind who can identify trends and insights across multiple data sources.

• Problem solving skills and a desire to find solutions and new ways around obstacles.

• A thirst for learning about technology trends media people brands and industry.
• Excellent organizational skills.
• Attention to detail.
• Good storytelling and presentation skills to give our ideas and thinking the best chance of coming to fruition.
• Calm under pressure.
• Keen to develop relationships with clients.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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