Associate Director, US Marketing, PNH

This is what you will do:

The Associate Director U.S. Marketing PNH is a core member of the commercial PNH (Paroxysmal Nocturnal Hemoglobinuria) brand team. This position will play a critical role driving innovation with responsibility for leading planning implementation and measurement of the omni-channel approach with a focus on media & digital ecosystems across disease state & branded promotion. This individual will also have selected responsibilities and projects to optimize our HCP & Patient marketing efforts helping to ensure strategic and tactical alignment across both internal and external stakeholders

You will be responsible for:

• Driveinnovative and disruptive Marketing approaches aimed at expanding reach to key customers and broadening awareness andtreatmentofPNH
• Leading creation of HCP & Patient focused promotional materials to support execution of brand strategy across branded and disease campaigns
• For key strategicinitiativeslead creation and rollout ofnew marketingmaterials and serve as a lead for digital innovation AI implementation& maximizing execution across omni-channel ecosystem
• Collaborate with sales teams to identify best practices and uncover needs/ trends and build relationships to improve consistency of brand strategy execution pulled through omni-channel tactics
• Cultivatingstrong relationships withenterprisecross functional teams to ensure seamless execution and tracking of marketing activities and tactics
• Development and execution of workshops at AKF Regional Meetings & ad hoc events
• Track and monitor key performance indicators for digital & media campaigns
• Managingagency partners projecttimelinesand budgets.
• Communicatingeffectively to all levels of Alexion staff and management.
• Workingwith the highest degree of professionalism andin accordance withthe companys code of Ethics and Business Conduct.

You will need to have:

• Bachelors degree in a scientific business or related field relevant to the roles responsibilities
• 5 years of marketing agency or consulting experience in pharmaceutical or biotech industry; minimum 1 year in US commercial marketing
• Proven ability to strategically lead personal and non-personal tactic development and execution
• Skilled in managing multiple projects across functional areas working independently when appropriate collaborating within teams and serving as a sub-team lead when needed
• Demonstrated aptitude for acquiring and applying both scientific and business acumen
• Experience managing external agencies and/or vendors on a daily basis including budget oversight
• Proficient in MS Office: Word PowerPoint Excel
• Ability to travel up to 30%
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role employees must be able with or without an accommodation to: use a computer; engage in communications via phone video and electronic messaging; engage in problem solving and non-linear thought analysis and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Advanced degree (MBA)
• Pharma or biotech commercial experience including hematology oncology or rare diseases; launch experience strongly preferred
• A track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results
• Strong scientific orientation and background
• Proven leadership skills and the ability to collaborate in a matrix environment
• Familiarity with applying AI tools and techniques to enhance marketing efficiency

The annual base pay (or hourly rate of compensation) for this position ranges from $151082 to $226622. Our positions offer eligibility for various incentivesan opportunity to receive short-term incentive bonuses equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs paid time off (i.e. vacation holiday and leaves) as well as health dental and vision coverage in accordance with the terms of the applicable plans.

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and furtherance of that mission we welcome and consider applications from all qualified candidates regardless of their protected characteristics. If you have a disability or special need that requires accommodation please complete the corresponding section in the application form.