Director, Digital Insurance Platform (GTM & Product Engineering)

We are seeking a strategic hands-on leader to build and scale a best-in-class consumer-facing digital insurance sales platform. This role owns the end-to-end digital business-from customer acquisition through quote bind and payment-while ensuring a seamless compliant and high-converting user experience.

Sitting at the intersection of product engineering marketing and insurance operations this leader will define and execute the go-to-market (GTM) strategy while simultaneously driving platform innovation and performance. The role carries full accountability for digital revenue growth customer experience and unit economics across all markets.

Duties & Responsibilities:

• Platform & Product Ownership
• Own the end-to-end digital insurance platform including quoting binding payment and customer experience
• Lead platform architecture system integrations workflows and data strategy
• Drive UX/UI design and continuous optimization to improve conversion and reduce friction
• Oversee development teams and vendors to deliver scalable high-performing solutions
• Go-to-Market Strategy & Execution
• Develop and execute comprehensive GTM strategies aligned to growth and revenue goals
• Define target segments positioning pricing strategy and channel approach
• Lead cross-channel execution including digital acquisition partnerships and distribution
• Growth & Performance Management
• Own core performance metrics including conversion rates CAC and revenue growth
• Establish KPI frameworks and dashboards to monitor funnel performance
• Continuously optimize acquisition conversion and retention through data-driven insights
• Market & Competitive Intelligence
• Conduct ongoing market research and competitive analysis to inform strategy
• Identify emerging trends customer needs and opportunities for differentiation
• Cross-Functional Leadership
• Align engineering product marketing underwriting and operations around a unified strategy
• Drive execution across teams with clear prioritization timelines and accountability
• Act as the central decision-maker balancing growth compliance and technical constraints

Background & Experience

• 815 years of experience in P&C personal lines insurance products with focus on digital products Insurtech e-commerce or related fields.
• Proven track record of owning and scaling a revenue-generating digital platform or funnel from product management customer journey design sales & marketing and conversion optimization
• Demonstrated success in developing and executing GTM strategies in a digital environment
• Experience working with engineering teams on platform architecture APIs and integrations
• Strong analytical mindset with experience using data to drive decisions and performance improvements
• Ability to lead cross-functional teams and operate effectively in a fast-paced high-growth environment

Success in this role requires a hybrid leader who can seamlessly integrate product technology and growth strategy-owning outcomes from platform design through revenue generation.

Required Experience:

Director