Senior Director, Digital Media Growth Marketing (Paid & CRM)

Position Summary...

Sams Club is on a bold growth trajectory with a clear ambition to double our business and accelerate the value we deliver to tens of millions of members.
We are in the midst of a major marketing evolution redefining how we operate how we show up and how we drive impact:
Evolving to a modern integrated marketing operating model
Launching a new brand strategy and visual identity and elevating how we connect with members
Building a more data-driven full-funnel growth engine
Investing in capabilities that unlock personalization speed and scale
This is a pivotal moment for the organization and a rare opportunity to help shape the future of marketing at one of the worlds most influential retailers operating at Fortune #1 ecosystem scale

What youll do...

As Channel Activation you will lead the execution engine that turns strategy into measurable business outcomes. You are responsible for overseeing the full ecosystem of:

• Paid channels
• Owned (non-paid) channels CRM

Your mandate is clear: ensure every dollar invested and every member touchpoint drives meaningful impact across:

• Net membergrowth(acquisition retention)
• GMVgrowth
• Efficiency and quality (CPA ROAS LTV)

This is a senior leadership role responsible for operating and evolving a criticalgrowthengine for the business translating strategy into performance at scale. Scope & How We Work This role operates at the intersection of strategy execution and transformation within a highly collaborative operating model.

• Channel mix & planning: Partner closely with Integrated Marketing Strategy & Planning (IMSP) to define optimal channel mix through quarterly and annual planning processes
• Budget ownership: Deploy and optimize a significant paid media investment ($300M) against defined goals with ongoing weekly optimization accountability
• Measurement: Collaborate with Marketing Intelligence who lead measurement frameworks and KPIs to drive performance and continuous improvement
• Decision-making: Work in a highly matrixed environment where influence partnership and judgment are critical to driving the right outcomes

Success in this role requires both ownership of outcomesand the ability to operate effectively through cross-functional collaboration. What Youll Own1. Paid Channel Activation Scale and Accelerate Our paid channels are delivering strong performance against plan. The opportunity now is to go further unlocking the next level of scale efficiency and impact. You will:

• Maximize the full scale and advantages of Walmart Inc. to drive efficiency and reach
• Leverage first-party data clean room capabilities and advanced analytics to improve performance
• Optimize across channels to drive full-funnel impact not just lower-funnel outcomes
• Continuously improve CPA ROAS LTV and incremental business contribution

2. Owned Channels / CRM Build a Modern Relationship Engine We are transforming our owned channels into a true CRM Center of Excellence one that delivers personalized connected and meaningful experiences at scale. You will:

• Lead the business-side transformationof CRM into a high-performinggrowthengine
• Evolve from campaign-based marketing to lifecycle-driven orchestration
• Build and scale personalization across email push SMS and in-app channels
• Partner closely with personalization product and technology leaders to bring capabilities to life
• Drive retention engagement and lifetime value through data automation and smarter decisioning

3. Paid Owned Integration Create a Connected System A critical opportunity is ensuring our paid and owned channels operate as a unified system. You will:

• Orchestrate seamless activation across paid and CRM touchpoints
• Ensure consistent messaging targeting and measurement across channels
• Partner across Strategy Brand Membership eCommerce and other teams to bring integrated plans to life

4. Agency & Partner Leadership Maximize Impact You will be responsible for leading and maximizing the value of our Agency of Record and broader partner ecosystem. You will:

• Serve as the primary senior leader across our AOR (Publicis Groupe) and key media/MarTech partners
• Ensure partners are delivering against business outcomes
• Unlock innovation efficiency and performance through strong partnership and accountability

5. Team Leadership Build a High-Performance Organization You will lead:

• Two direct reports (Director Paid andDirector CRM)
• A team of 25 marketers

You will:

• Build a high-performing accountable and agile team
• Set a high bar for quality rigor and execution
• Develop talent and create clarity in a fast-moving complex environment

Year 1 Impact In your first 12 months success will look like:

• Delivering against AOP objectives across paid and owned channels while improving quality metrics (CPA ROAS LTV)
• Maximizing the Publicis Groupe and broader paid media ecosystem to unlock greater performance and efficiency
• Transforming owned channels into a true CRM Center of Excellence driving engagement retention and lifetime value

What Success Looks Like

• Sustainedgrowthin net membership (acquisition and retention)
• Strong contribution to GMVgrowth
• Improved efficiency across marketing investments (CPA ROAS LTV)
• A scaled modern CRM capability driving engagement and loyalty
• Seamless integration across paid and owned channels
• Increased speed quality and impact of marketing activation

What Makes This Role Challenging This is a high-impact role operating in a fast-paced complex environment:

• The speed of retailrequires constant planning execution and pivoting across multiple priorities
• Success depends on building and maintaining strong partnerships across senior leaders teams and external partners
• The role requires navigating a highly matrixed organization where inputs can be complex and sometimes conflicting
• There is a high degree of accountability for results combined with the need to influence outcomes across teams

The leader in this role must be comfortable operating in ambiguity creating clarity and driving focus for both internal teams and agency partners. Who You Are You are a proven marketing leader who combines strategic thinking with operational excellence. You bring:

• Deep experience across both paid media and CRM/owned channels
• A track record of driving measurable business outcomes at scale
• Strong team leadershipand experience building high-performing organizations
• Experience working across complex matrixed enterprises
• A mindset grounded in data accountability and continuous improvement

You are equally comfortable:

• Leading teams
• Partnering with senior executives across functions
• Managing large investments and driving business impact

Why This Role Matters This role sits at the center of our marketing evolution at the point where strategy becomes execution and where execution drivesgrowth. The leader in this role will play a critical part in shaping how Sams Club connects with members delivers value and accelerates business performance at scale. Join Us If you are looking for an opportunity to lead at scale build modern marketing capabilities and drive meaningful business impact this is that role. At Sams Club we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind body and wallet!
-Health benefits include medical vision and dental coverage

-Financial benefits include 401(k) stock purchase and company-paid life insurance

-Paid time off benefits include PTO parental leave family care leave bereavement jury duty and voting. You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable.

For information about PTO see - Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility see .
The annual salary range for this position is $130000.00 - $260000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.

Bachelors degree in Marketing Business or related field and 7 years experience in marketing or related field OR 9 years experience in marketing or related field.
4 years supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.

Managing copy teams in a retail creative environment Managing large editorial content campaigns in an online creative or related digital field Supervisory Working for or with creative agencies

Primary Location...

2101 Se Simple Savings Dr Bentonville AR 72712-4304 United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.