Demand Creation Lead, Amazon

Job Description

Join the team behind iconic brands like Huggies Kleenex Cottonelle Scott Kotex Poise Depend and Kimberly-Clark ProfessionalAt Kimberly-Clark its all here for youinnovation growth and the chance to make a real impact.

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.

Lead strategic marketing planning and execution to drive holistic demand creation across the Adult and Feminine Care (AFC) Amazon business integrating retail media organic levers and enterprise media partnerships to both create and capture demand. Own brand strategy on Amazon influencing shoppers across the full path to purchase and ensuring a cohesive fullfunnel approach. Provide marketing and consumer expertise to support the development of integrated business plans that efficiently deliver volume share and profit objectives. Strengthen strategic partnership with Amazon by aligning brand imperatives to customer business models and delivering actionable insights and thought leadership.

About You

In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center.

Job responsibilities include:

• Lead crossfunctional collaboration across Brand Enterprise Media Media Analytics Customer Teams agencies and Amazon Advertising to deliver holistic demand creation strategies.

• Actively participate in Digital Pods to drive crossfunctional objectives accelerate decisionmaking and ensure coordinated execution across media content and commerce.

• Develop insightled fullfunnel programs that integrate retail media organic levers (Brand Stores PDPs content) and enterprise media partnerships to create and capture demand across the Amazon ecosystem.

• Partner with agencies and Amazon Advertising to design activate and optimize strategies that ladder to brand and customer objectives.

• Build and scale a strong testandlearn culture by defining customerspecific learning agendas executing experiments and applying datadriven insights to continuously improve performance.

• Lead annual Amazon marketing strategy plan and budget development; strategically allocate investment to balance demand creation and demand capture while delivering volume share and profit targets.

• Own new product and category marketing strategies across Adult Care and Feminine Care to drive sustainable growth and support brand equity.

• Serve as the primary customer contact for demand creation insights and joint business planning strengthening partnerships through collaborative programs and shared growth initiatives.

• Provide Digital Commerce leadership and strategic thought partnership within the broader marketing organization delivering clear POVs actionable insights and recommendations to inform enterprise decisionmaking.

• Own onsite retail media affiliate and organic demand levers and collaborate with social national and video teams to ensure cohesive fullfunnel strategies and a seamless endtoend customer journey into Amazon.

• Set optimization and measurement direction for demand creation efforts defining success metrics learning agendas and decision frameworks; partner with analytics and agency teams to interpret performance reporting and translate insights into clear optimization actions and strategic recommendations.

To succeed in this role you will need the following qualifications:

• 5 years experience in consumer promotion field sales and marketing. Experience should include consumer packaged goods (CPG) industry.

• Minimum 1 years experience in Amazon or performance media ideally with budgets $10M

Preferred

• Masters degree or MBA is preferred. Experience working with large retail accounts is preferred.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset and were committed to providing them with the resources they need to be successful. If youre looking for a rewarding career with a company that cares about its employees then Kimberly-Clark is the place for you.

Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview see That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. Thats why we offer a flexible work model that blends remote work with intentional in-person collaboration helping you connect grow and innovate while maintaining the balance you value.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime please check out the careers website.

And finally the fine print.

For Kimberly-Clark to grow and prosper we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world which is why we seek to build a workforce that encompassesthe experiences of our you bring your original thinking to Kimberly-Clark you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status sexual orientation gender identity age pregnancy genetic information citizenship status or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.

Employment is subject to verification of local policies.

This role is available for local candidates already authorized to work in the country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Primary Location

Additional Locations

Worker Type

Worker Sub-Type

Time Type