Manager, Social Media Strategy & Content

Capital One is seeking a Manager to lead social media strategies for flagship social media this role you will set overarching social media account strategies and lead content strategy and execution from ideal candidate will work collaboratively with cross-functional teams to understand business objectives with the goal of informing strategic intent and executing social campaigns. They will brief creative teams provide strategic guidance and guardrails for owned social content and work with internal partners as well as legal teams to ensure we are producing brand-defining social marketing that supports customer needs while delivering on Capital Ones strategy and brand standards. You will also be responsible for measuring the results of social media initiatives and applying learnings and recommendations to future content.

WHAT YOULL DO

• Lead social platform strategies and standards for owned enterprise consumer social channels including overarching strategy development and channel specific strategies

• Develop and implement platform best practices page/handle maintenance boosting engagement/community management and channel specific strategies and artifacts across Facebook Instagram TikTok Pinterest Reddit YouTube etc.

• Build written organic social strategy recommendations selling them into brand leadership and line of business partners for social strategies

• Develop and oversee the creative marketing process including writing and presenting creative briefs for always on social media and customer-centric social content the day-to-day management of internal creative teams and/or external agencies and provide oversight of creative development to ensure marketing assets are on brand high quality unassailable and delivered on schedule

• Drive insights and learnings that influence future campaigns and strategies optimizing marketing strategies informed by past results and consumer insights

• Manage input and approval process with cross-functional stakeholders (internal & external partners creative team legal communications etc.)

• Publish social content supporting the enterprise organic social strategy via Sprinklr and natively

• Contribute to our team culture of continuous learning

WHO YOU ARE

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. Theres always something else to learn.

• Youre flexible and not afraid of changein fact you welcome the challenge.

• You share your point of view but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof persistence and patience.

• Youre a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isnt mandatory it certainly seems to follow you.

• You careabout the work your team and the customers you serve.

BASIC QUALIFICATIONS:

• Bachelors Degree or Military experience

• At least 5 years of experience in marketing of consumer products and services

• At least 3 years of social media marketing experience

• At least 3 years of running paid social media campaigns

• At least 1 year of experience working with Influencers and developing and executing creator strategies

PREFERRED QUALIFICATIONS:

• At least7 years of experience in marketing or advertising with a focus on social or digital

• At least 2 years of experience in financial services digital brand/products or other highly regulated industry

• At least 3 years of experience marketing a large consumer brand

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting at 1- or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital Ones recruiting process please send an email to

Capital One does not provide endorse nor guarantee and is not liable for third-party products services educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).