Customer Insights Manager (Product Marketing)

London (Hybrid)

Do you enjoy turning customer insight into decisions that shape products and go-to-market strategy Are you naturally curious about how and why customers make decisions Looking for a role where your thinking influences direction not just execution

This is a newly created Customer Insights Manager (Product Marketing) role at a pivotal moment for CFA Institute. As we continue to evolve towards a more customer-first approach you will sit within the Product Marketing team and play a key role in shaping how products are developed positioned and brought to market.

This role sits at the intersection of product and go-to-market. You will bring the customer perspective into decision-making helping shape both what is built and how it is taken to market. Working closely with product and marketing teams your focus will be on turning customer and market understanding into clear actionable direction.

What Youll Do

• Build a deep understanding of customer needs behaviours and market dynamics through research and analysis

• Turn insight into clear practical recommendations that influence product direction and go-to-market approach

• Support the coordination and readiness of global product launches ensuring alignment across teams

• Partner closely with product marketing and commercial teams to align on positioning messaging and priorities

• Conduct competitive and market analysis to identify opportunities for differentiation and growth

• Contribute to product positioning and customer-facing messaging grounded in real customer understanding

• Bring clarity to complex or ambiguous challenges helping stakeholders make informed decisions

• Act as a trusted partner across teams influencing direction through insight rather than ownership

What Were Looking For

• Experience in customer insights market research UX research or voice-of-customer work

• Strong ability to synthesise complex information and translate it into clear actionable recommendations

• Exposure to product launches positioning or go-to-market activity

• Exposure to inbound product marketing or early-stage product marketing activities particularly around customer insight positioning and market understanding

• Experience working cross-functionally with product marketing or commercial teams

• Ability to influence stakeholders and shape decisions through insight rather than direct ownership

• Excellent communication skills with the ability to present ideas clearly to different audiences

• Naturally curious analytical and comfortable working in evolving or ambiguous environments

• Backgrounds in product marketing (insight-led) UX research market research or early-stage product roles are particularly relevant

This role is best suited to someone motivated by understanding customers and shaping direction rather than owning campaigns or channels directly.

Why Join Us

• Join a growing and evolving function where you can help shape how product marketing is defined

• Work on high-profile global product initiatives central to our future

• Play a key role in embedding a more customer-first insight-led culture

• Gain visibility and exposure across product marketing and senior stakeholders

• Collaborate across international markets and cross-regional teams

At CFA Institute we are committed to transparency and equity in our hiring compliance with wage transparency laws in many of the jurisdictions in which we recruit we provide the following information regarding compensation for this position: Expected salary range: 60000 - 70000 per year. All salary ranges are subject to adjustment based on experience education and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus a 12% employer contribution to a pension plan and a comprehensive medical benefits package.

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About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200000 charterholders across 160 markets we drive professional growth ethical behavior and better markets. We care about our employees well-being offering industry-leading benefits like:

• Comprehensive health coverage for you and your family

• Generous leave and time off

• Competitive retirement plans

• Flexible work options

• Wellness education and support programs

If you feel this opportunity could be the next step in your career we encourage you to click Apply and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education experience or location. We thank all those who apply. Only those selected for further consideration will be contacted.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee group of employees or prospective employee on the basis of race color national origin citizenship or immigration status religion creed or belief age marital or partnership status marital or family status care giver status pregnancy and maternity sexual and other reproductive health decisions physical abilities/qualities disability sexual orientation gender gender identity or expression predisposing genetic characteristic military or veteran status status as a victim or witness of domestic violence or sex offense or stalking unemployment status infectious disease carrier status migrant worker status educational background socio-economic status geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment including but not limited to recruitment hiring compensation training development promotion demotion layoff recall furlough transfer leave of absence and dismissal. This is a global policy that applies to all CFA Institute employees regardless of location.

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