Performance Marketing Manager Direct Acquisition Performance Marketing

The company

Small businesses move fast. Opportunities often dont wait and cash flow pressures can appear overnight. To keep going and growing SMEs need finance thats as flexible and responsive as they are.

Thats why we built iwoca. Our smart technology data science and five-star customer service ensures business owners can act with the speed confidence and control they need exactly when its needed.

Weve already cleared the way for 100000 businesses with more than 4 billion in funding. Our passionate team is driven to help even more SMEs succeed through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments creating lasting impact for the communities and economies they drive.

The role

This is a high-impact multi-channel role where youll work across Paid Search Direct Mail and emerging digital platforms/trends to drive acquisition growth at iwoca.

You wont be managing a single channel in isolation. Youll be helping automate operations challenge model outputs launch new products and push into new ad formats across three interconnected areas. The thread connecting everything: using AI and automation to do more faster with better judgment.

What youll work on

Paid Search;

Account Management & Hygiene

• Launch optimise and scale campaigns across Google Search Performance Max Youtube and Demand Gen.

• Keep the Google and Microsoft Search accounts healthy consolidated and growing - increasingly by building agents to handle the repetitive hygiene work (negatives quality score triage consolidation) and spending your own time on the non-obvious calls.

Performance Insight

• Build agent-driven monitoring and reporting to spot issues and opportunities faster than a human eyeballing dashboards ever could (ie. keywords landing pages search terms creative assets)

• Turn the resulting data into decisions: which campaigns to scale kill restructure. Reporting is an output of this not the job.

• Report on channel performance to stakeholders on a regular basis using both in-platform and internal funnel data.

Testing & New Opportunities

• Analyse performance data to deliver actionable insights and support ideas for testing and optimisation based on clear hypotheses e.g. landing page engagement metrics keyword themes with lower conversion rate under performing creative assets.

• Evolve search strategy for emerging trends related to AI search behaviour (AI Overviews AI Mode Ads).

• Prepare for new search ad opportunities across ChatGPT and other AI tools.

Direct Mail;

Automation & Operations

• Find and implement new ways to automate the operational handling of the Mail channel - from campaign coordination lead delivery to agency and unsubscribe processing.

• Manage agency relationship and coordinate monthly mailing rounds (200-400k letters)

• Monitor tracking setup and attribution (QR codes mail codes UTMs into Looker/GA4)

Product Expansion

• Coordinate with product launch teams on go-to-market channel strategy including creative data and measurement.

Model Optimisation Collaboration

• Work with our data science team to monitor refine and channel the performance of the models powering lead selection.

• Interrogate predictions vs. actuals flag divergence push back on assumptions.

• Translate model outputs into operational decisions: which percentile to mail what ROI threshold to use when to pause or expand.

Other;

Cross-Channel

• Identify audience overlaps between Mail and Paid Search segments

Support multi-channel attribution and contribute to iwocas broader acquisition strategy

The requirements

Essential:

• AI-native: you use AI tools daily to solve real problems - automating workflows processing data building things; not just prompting for copy.

• High initiative: you see a manual process and instinctively ask why isnt this automated You act before being asked.

• Strong critical thinking: you can interrogate data challenge assumptions and push back on conclusions that dont add up.

• Intellectually curious: excited by unfamiliar domains. Youll need to learn Mail operations causal modelling credit card mechanics and emerging search formats - fast.

• Data-fluent: a data driven mindset with the ability to interpret complex data interpreting model outputs and translate it into actionable recommendations.

• Commercially minded: you understand CAC CLTV ROI incrementality - and can translate numbers into business decisions.

• Clear communicator: you will work across data science engineering agencies and senior leadership.

• Organised: you can manage concurrent monthly cadences across multiple channels.

Preferred (not essential):

• Google Ads or paid search experience.

• Fintech or B2B experience.

• Experience working with predictive/ML models commercially.

We are setting an exceptionally high bar for this hire. Were looking for mechanical sympathy with the systems youll work in very strong critical thinking and genuine intellectual curiosity. Channel expertise is secondary - well teach you the domain. What we cant teach is how you think.

The culture

At iwoca the best idea wins. We model our culture on independent thinking challenging untested logic and evidence-based decisions. We prioritise learning and growth and give people the autonomy to develop in the direction that makes them most effective.

Were a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them.

The offices

We put a lot of effort into making iwoca a great place to work:

• Offices in London Leeds Berlin and Frankfurt with plenty of drinks and snacks.

• Events and community-led groups including running groups padel and monthly ping-pong and pool competitions.

The benefits

• Flexible working hours.

• Medical insurance from Vitality including discounted gym membership.

• A private GP service (separate from Vitality) for you your partner and your dependents.

• 25 days holiday per year an extra day off for your birthday the option to buy or sell an additional five days of annual leave and unlimited unpaid leave.

• A one-month fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% Pension contributions on total earnings.

• An employee equity incentive scheme.

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme.

• Two company retreats a year: weve been to France Italy Spain and further afield.

And to make sure we all keep learning we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.

Useful links:

• iwoca benefits & policies

Required Experience:

Manager