Manager, Product Marketing Trust & Safety, Community

If you are interested in this position please apply on Twitchs Career site Us:

Twitch is the worlds biggest live streaming service with global communities built around gaming entertainment music sports cooking and more. It is where thousands of communities come together for whatever every day.
Were about community inside and out. Youll find coworkers who are eager to team up collaborate and smash (or elegantly solve) problems together. Were on a quest to empower live communities so if this sounds good to you see what were up to on LinkedInandX and discover the projects were solving on ourBlog. Be sure to explore ourInterviewing Guideto learn how to ace our interview process.

About the Role

Were looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development community health and growthhelping ensure that our platform remains a place where creators can thrive and communities can flourish safely.

Youll be the marketing voice for products that protect our users empower our creators and strengthen the bonds within our communities. This means navigating nuanced sometimes sensitive product spaces with empathy strategic clarity and a deep understanding of our diverse audience. Youll transform complex product capabilities into clear compelling narratives that resonate with creators viewers and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe.

This role deals with some sensitive matters. Youll need to be comfortable operating in ambiguity influencing without authority and championing products that may not always be flashy but are foundational to everything we do.

You can work in San Francisco CA; Seattle WA; Los Angeles CA; Irvine CA; New York NY

You Will

- Own product marketing strategy for Trust & Safety and Community/Creator product portfolios developing deep expertise in the user problems these products solve and the competitive landscape
- Craft compelling positioning and messaging that translates complex nuanced product features into clear value propositions for creators moderators and viewers
- Develop and execute go-to-market strategies for new product launches and feature releases including audience segmentation channel strategy launch timing and success metrics
- Partner deeply with Product Management to influence roadmap priorities through market insights competitive intelligence and community feedbackensuring marketing has a seat at the table from ideation through launch
- Collaborate with Brand Communications and Integrated Marketing teams to develop holistic campaigns that drive awareness education and adoption of safety and community tools
Navigate sensitive topics with care and strategic precision developing communication strategies for products that address harassment content moderation creator safety and community health
- Build and maintain cross-functional relationships with Policy Legal Creator Programs and Customer Support to ensure aligned messaging and coordinated launches
- Define and track key performance indicators for product adoption retention and sentiment using data to iterate on marketing strategies and demonstrate impact
-Champion the creator and community voice internally bringing user insights and feedback into product and marketing decisions

Perks
- Medical Dental Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount

About the team
The Twitch community is like no other - a passionate and engaged group of creators and active participants who are uniquely invested in what were all building together. The Marketing & Communications team at Twitch serves to authentically activate the Twitch community (and beyond) in ways that inform and inspire. Members of our team work across a range of areas including internal and external communications content & partnerships creative services and marketing strategy.

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- 5 years of product marketing experience preferably in consumer technology social platforms or creator economy products
- Demonstrated experience marketing products in sensitive or complex spaces (AI trust & safety policy-adjacent community health or similar)
- Track record of developing product positioning that resonates with diverse consumer audiences
- Experience leading cross-functional go-to-market efforts from strategy through execution
- Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
- Excellent written and verbal communication skills with the ability to distill complex concepts for varied audiences
- Experience working closely with product management teams to influence roadmap and strategy

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience in the livestreaming gaming social media or creator economy space
- Background in community management AI content moderation or trust & safety
- Experience marketing to creator or developer audiences
- Familiarity with Twitchs platform community and creator ecosystem
- Experience with crisis communications or sensitive product communications

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 109100.00 - 160000.00 USD annually
USA CA Irvine - 109100.00 - 160000.00 USD annually
USA CA San Francisco - 120000.00 - 179600.00 USD annually
USA NY New York - 120000.00 - 179600.00 USD annually
USA WA Seattle - 109100.00 - 160000.00 USD annually