Principal Product Marketing Manager Creative Cloud Offering and Pricing Strategy

Adobe

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profile Job Location:

San Francisco, CA - USA

profile Yearly Salary: $ 145400 - 261150
Posted on: 12 hours ago
Vacancies: 1 Vacancy

Job Summary

The Opportunity
We areseekinga strategically minded individual to drive the offer and pricing strategy for Adobes B2CCreative Cloud this role you will shape the structure and positioning of our B2Csolutions for businesses of all sizes.Are you excited todefine the target audience anddeterminethe right mix of products features services and entitlements for each offering

This is a high-visibility high-impact role. By applying strong business intuition and collaborating with cross-functional teams you will develop a deep understanding the customer and the competitiveofferlandscape. Your work will ensure B2C offerings resonate with key customer segmentsultimately makingAdobe the top choice forindividuals.

WhatYoullDo

  • Shape Offer and Pricing Strategy:Define the overarching strategy for how we bring our B2Cproducts features and technologies to market. This includessettinga long-term vision for our B2Clineup as well as driving annual/quarterly updates we make to our offer lineup.

  • Drive execution for lineup updates:Work with the cross-functional team to bring lineup changes to market.

  • Deeply Understand Customers:Lead customer and market research. You willidentifyaudience needs prioritize use cases inform strategy and influence product roadmaps.

  • Drive Global Business Impact:Identifyand advocate for lineup optimizations in key regions outside North America. Design and test regional offers tailored to local customer needs and price sensitivities.

  • Lead with Influence:Act as a change agent across a matrixed organization. AlignGTMProduct Pricing OpsGrowthAnalytics Finance and more.

  • Communicate Effectively:Regularly engage with VP-level and executive leadership to deliver insights propose lineup changes and guide product investment decisions.

WhatYoullNeed to Succeed

  • 8-12years in product marketingand offerline upand strategy ideally in creative or marketing SaaS.

  • Akeenunderstanding of pricing models offer developmentandthefinancialliteracy to analyze the impact of pricing on revenue and margins.

  • Strong storytelling writing and communication skillsable to distill complex ideas into compelling customer-facing messaging.

  • Exceptional cross-functional leadership skills with experiencedriving complex initiativesand navigating tradeoffsin matrixed environments.

  • MBA or equivalent experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.


Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process email or call 1 .

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.

At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $$261150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California the pay range for this position is $180300 - $261150 In New York the pay range for this position is $180300 - $261150

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.


Required Experience:

Manager

The OpportunityWe areseekinga strategically minded individual to drive the offer and pricing strategy for Adobes B2CCreative Cloud this role you will shape the structure and positioning of our B2Csolutions for businesses of all sizes.Are you excited todefine the target audience anddeterminethe righ...
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