Public Relations Coordinator

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. Were always seeking exceptionally skilled and knowledgeable individuals to join our team.

Location: Miami FL Position Type: Hourly Full-Time Reports To: VP PR & Communications

The PR Coordinator will support the PR & Communications function with a primary focus on earned media tracking reporting and competitive monitoring. This is an entry-level role ideal for a candidate 12 years out of school who is organized detail-oriented analytically minded and interested in building a career in public relations. This person will play an important role in helping the team monitor coverage track performance and deliver clear timely reporting on brand industry park and competitor activity. A core responsibility of the role will be working with Cision and producing daily weekly and monthly earned media and social coverage reports. Additional responsibilities will include compiling and maintaining media lists updating newsroom sites developing and maintaining a photo and video library.

What you get to do:

• Manage day-to-day use of Cision for media monitoring coverage tracking alerts and reporting.
• Develop and distribute daily earned media roundups highlighting relevant company park industry and competitor coverage.
• Build weekly and monthly PR reports summarizing media performance key storylines notable placements and emerging issues.
• Track and report on earned media impressions sentiment share of voice volume of coverage and key message pull-through.
• Monitor social coverage and online conversation related to the company its parks key campaigns and competitive set.
• Prepare recurring reports that combine earned media and social listening insights into clear executive-friendly summaries.
• Conduct regular monitoring of the parks industry travel and leisure space attractions competitors and other relevant brands to identify trends risks and opportunities.
• Maintain organized image and video library newsroom sites media coverage archives dashboards and reporting templates.
• Support the PR team with media list updates research briefing materials and general coordination needs.
• Flag timely or sensitive coverage to the VP PR & Communications and broader team as needed.
• Help ensure reporting is accurate consistent and delivered on schedule.

What it takes to succeed:

• Bachelors degree in Public Relations Communications Journalism Marketing or a related field.
• 12 years of relevant experience in PR communications media monitoring social listening or agency/account coordination.
• Strong interest in public relations and earned media.
• Experience with or exposure to Cision Meltwater Brandwatch or similar monitoring/reporting tools preferred.
• Strong Excel and PowerPoint skills preferred.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail.
• Comfortable working with data pulling insights and translating results into concise reporting.

Able to manage recurring deadlines and work in a fast-paced environment.

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical Dental and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE RACE COLOR RELIGION SEX NATIONAL ORIGIN SEXUAL ORIENTATION PREGNANCY GENDER IDENTITY OR EXPRESSION DISABILITY OR COVERED VETERAN STATUS.