Local & Digital Marketing Associate

British Swim School is seeking a highly organized creative and results-driven Local & Digital
Marketing Associate to lead both community-based marketing efforts and digital campaign
execution. This role is responsible for building local partnerships increasing brand visibility and
managing marketing campaigns across email SMS website social media and paid digital
channels.

This person will help bridge local relationship-building with modern digital execution by
coordinating with internal teams corporate partners website vendors social media partners
and digital advertising partners to ensure campaigns are launched effectively tracked properly
and optimized for performance. This role builds on the local marketing focus around events
partnerships and community presence while expanding ownership of digital campaigns and
performance tracking.

Your responsibilities will include:

Local Marketing & Community Partnerships:
Plan and coordinate local marketing initiatives events and outreach efforts that
increase brand awareness and generate leads
Build and maintain partnerships with schools parent groups PTAs local
businesses community organizations and other referral sources
Represent British Swim School at local events networking opportunities
community functions and promotional activities
Identify opportunities for grassroots marketing sponsorships brand
collaborations and local visibility
Help execute local promotions and community campaigns that align with
enrollment goals and seasonal priorities

Digital Marketing Campaign Management:
Manage the creation coordination and execution of digital marketing campaigns
across email SMS website and social media
Write and edit marketing copy for campaigns ads landing pages promotional
messages and customer-facing communications
Coordinate campaign calendars creative assets approvals and launch timelines
across multiple channels
Support campaign execution with digital marketing and advertising partners to
ensure campaigns are set up correctly and launched on time
Work with corporate website partners and digital vendors to update website
content promotions landing pages and key messaging
Assist with social media planning content coordination publishing schedules
and brand consistency

Vendor Partner & Website Coordination:
Serve as a key point of contact for local marketing execution with corporate
support teams and external marketing partners
Manage relationships and communication with website vendors digital spend
partners social media partners and other marketing service providers
Submit requests track deliverables follow up on timelines and ensure projects
move forward efficiently
Help maintain consistency between local promotions national branding website
messaging and digital campaign execution

Performance Tracking & Reporting
Track campaign results across email SMS paid digital website social media
and local marketing initiatives
Monitor and analyze key performance metrics such as leads conversions traffic
engagement cost per lead and ROI
Provide regular reports and insights on campaign performance marketing spend
and areas for improvement
Use data to recommend optimizations to messaging audience targeting channel
performance and local outreach efforts
Help ensure campaigns and marketing efforts are aligned with business goals
and enrollment targets

Qualifications/Requirements:
2 years of experience in marketing preferably in a role that includes both
local/community marketing and digital marketing execution
Bachelor degree Required
Strong experience managing marketing campaigns across multiple channels
Experience with email marketing SMS campaigns website updates social
media coordination and digital ad support
Strong copywriting and communication skills with the ability to create clear
compelling marketing messages
Ability to manage multiple projects vendors deadlines and campaign timelines
at once
Comfortable analyzing performance data and translating results into action
Strong organizational skills and attention to detail
Experience working with outside partners agencies or corporate support teams
preferred
Passion for community engagement customer experience and mission-driven
marketing
Passion for water safety swimming and community engagement.