Marketing Data & Effectiveness Manager

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. With more than 10000 colleagues we provide our products and services in around 90 countries united by a promise to be forever caring. Our solutions provide a range of benefits from infection prevention and protection of at-risk skin to improved patient outcomes and reduced care costs. Convatecs revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit

As Marketing Data & Effectiveness Manager you will play a pivotal role in putting customer insight and datadriven decisionmaking at the heart of our marketing strategy. You will lead our global Voice of Customer (VoC) programme while enabling more effective personalised and measurable marketing campaigns across business units and markets. This is a global high impact role requiring strong analytical thinking storytelling and cross functional collaboration.

ABOUT THE ROLE

VoC Programme

• Design a streamlined VoC programme which regularly captures customer feedback in a consistent way across country and business unit following our Data Insights Action approach
• Seamlessly execute surveys which gather insightful feedback from a robust and unbiased sample of customers.
• Build text analytics models (using AI where possible) to understand customer sentiment classify feedback and unearth key pain points and drivers.
• Share the results in a timely way at all appropriate levels of the business. Determining the best mechanism to communicate to which audience presentation self serve dashboard and tailoring presentation styles
• Ensure all customer feedback is acted in a timely manner at the right organizational levels implementing feedback loops and designing and collecting action trackers
• Communicate programme updates and scores to the organization to ensure the VoC programme is fully embedded in the business

Marketing campaigns

• Define the data fundamentals needed within Convatec to deliver personalized communication & build a roadmap with each BU to close any data gaps
• Working closely with the Marketing Performance Manager: Monitor current campaign performance and provide guidance on how to improve performance as well as sharing areas of best practice
• Build insightful case studies which merge the latest external best practice with current Convatec performance
• Partner with SFE colleagues to build a marketing segmentation approach for HCPs which allows us to differentiate our campaigns that are aligned with our sales segmentation and then implement them in our key markets

Technology to allow marketing personalization

• Evaluate the capabilities of the Dynamics Customer Insights and Data platform and work with each Business Unit to understand the value key use cases. Ultimately determining whether to enable the module
• Partner with IT on a project plan (including obtiaining relevant funding) to enable the module & determine the data sources which

ABOUT YOU

You are a datadriven marketing professional who enjoys turning customer insight into real business impact. You are comfortable leading global initiatives and influencing a broad range of stakeholders.

• 7 years experience in Customer Experience Voice of Customer or Marketing Effectiveness roles ideally in healthcare MedTech pharma or B2B
• Proven experience running global VoC programmes from survey design to insight activation
• Strong capability in text analytics sentiment analysis and AIenabled insight generation
• Solid expertise in customer segmentation journeys and personalised omnichannel marketing
• Handson experience measuring and optimising campaign performance
• Advanced analytical skills and confidence working with complex multisource data
• Familiarity with CRM CDPs and marketing technology ecosystems
• Excellent communication and storytelling skills able to influence senior stakeholders
• A collaborative curious and proactive mindset with the confidence to lead at pace in a global matrix

WHAT YOULL GET:

• collaborative & supportive culture
• hybrid role with competitive salary & bonus
• exceptional benefits
• training & delevopment

READY TO JOIN US

At Convatec were pioneering trusted medical solutions to improve the lives we touch. If youre ready to make a real impact apply today and help us bring our Forever Caring promise to life.

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Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.

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Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

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