Global Marketing Lead

As a critical member of the global marketing team you will work on the design implementation and evaluation of marketing activities for assigned products ensuring innovative solutions across distribution channels including digital social media and inside sales. You will work closely with the countries to ensure readiness for launch for pipeline indications & also support in-line teams as needed.

Core Responsibilities

As a key member of the IgAN launch team your role will encompass marketing strategy and execution:

Support the development of strategic and tactical plans providing marketing leadership and fostering innovation.

Drive the evolution of global brand assets including the identification testing and validation of creative concepts messaging architecture and creation of launch materials sales support tools and educational aids.

Partner with local and regional teams to provide strategic market and product positioning guidance aiding in local adaptation and execution of brand and disease area strategies.

Gather insights from markets working with commercial leads to understand launch needs and pull through into global strategies and tactical plans

Collaborate with regional markets to execute against key priorities enhancing business performance while aligning campaigns to global core messages.

Execute specific insight projects to support brand strategy development including Awareness Trial and Usage (ATU) studies.

Evaluate market trends financial analysis and changing customer habits to guide downstream execution of revenue and margin expansion initiatives.

Lead the refinement of global commercial strategies based on patient journeys and competitive analysis.

Coordinate strategic initiatives and sub-teams to deliver key business objectives monitoring global progress against indicators.

Engage with therapeutic area teams and R&D on clinical progress capturing customer habits and trends to shape long-term planning forecasts.

Your role demands strategic thinking operational excellence and strong collaborative skills across global functions ensuring successful launch outcomes.

The position involves up to 15% business travel internationally and office presence minimum 3 days a week aligned with AZ policies.

You will need to have:

Bachelors degree in a scientific or business area.

Excellent English communication both written and spoken

Minimum 5 years of industry experience across sales marketing consulting analytics medical or other commercial functions. Experience of supporting/driving complex projects through successful partnerships.

In-line marketing experience. Launch experience preferred ideally in a competitive disease area.

Both in countries and above countries/Global experience

Excellent strategic thinking and operational execution capability

Demonstrated ability to thrive in a cross-functional highly collaborative and fast-paced environment.

Customer focused displayed by the ability to engage actively with the diverse needs of internal stakeholders adaptable and flexible approach to meeting business needs

Naturally connects and builds strong relationships with others demonstrating emotional intelligence and an ability to communicate clearly and persuasively

Experience in orphan drugs/rare disease

Office attendance required

We would prefer for you to have:

MBA/PhD degree

Consultancy experience

Date Posted

Closing Date

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