Director, Influencer Marketing (Temp)

This position reports to the Vice President Influencer and will direct and oversee all social media and influencer/creator programs. They will work closely with the team to guide the development of proposals and content oversee the contracting and execution of campaigns manage the influencer marketing team and its administration and drive the analysis of campaign results to inform future strategy. The ideal candidate is passionate about the social ecosphere activelyparticipateswithin it and deeplyunderstands the social/digital media landscape.

Main Duties and Responsibilities
15% Campaign Management:

• Lead the strategy and oversee the development execution and production of annual and seasonal influencer campaigns in partnership with internal and external business partners.

• Direct the vision for influencer identification and outreach ensuring alignment with brand safety audience demographics and campaignobjectives.

• Drive the development of strategic campaign briefs that provide clear direction for clients and influencers.

• Oversee the curation and presentation of influencer recommendations providing strategic rationale to clients for ranking and approval.

• Own the analytics and reporting function for campaigns translating performance data into actionable insights and strategic recommendations for future initiatives.

• Manage the influencer marketing team in the daily execution of campaigns providing mentorship guidance and strategic direction.

• Serve as the senior point of contact for key client relationships managing high-levelcommunicationand acting as an escalation point for campaign issues.

• Oversee the development and negotiation of influencer agreements contracts and scopes of work ensuring compliance and mitigating risk in partnership with the Legal and Business Affairs Team.

• Lead the development of comprehensive post-campaign analyses presenting key learnings and strategic recommendations to clients and internal stakeholders.

• Leverage deepexpertiseofthe influencer industry to drive innovative strategy development and ensure flawless execution.

• Forge strong partnerships with cross-functional agency teams to champion influencer marketing integration andoptimizeour social media presence across all channels.

35% - Strategic Oversight & Thought Leadership

• Lead the translation of client goals into strategic innovative and integrated creative and media solutions.

• Serve as a trusted advisor providing high-level strategic counsel to key clients and prospects.

• Author and present compelling data-driven points of view that shape client strategy andestablishthe agency as a thought leader.

• Drive a deep understanding of our clients business and competitive landscape to proactivelyidentifyand capitalize on growth opportunities.

• Establish and enforce best practices across all disciplines ensuring a high standard of quality and consistency.

• Own the operational framework for digital projects ensuring the development and optimization of processes timelines and integration points to drive efficiency and excellence.

• Empower and lead teams to produce all campaign components seamlessly fostering a collaborative and high-performing environment.

• Set and manage client and internal team expectations at a strategic level ensuring alignment and clear communication.

• Own the performance of the Influencer team ensuring they are delivering innovative solutions that align with clients goals and driving the evaluation of client business health through insightful analysis of key metrics.

• Deliver powerful thought leadership consulting on complex business challenges and pioneering innovative solutions.

• Champion the use of Blue Hours resources andtools andforge strategic collaborations with partner agencies to deliver holistic integrated business solutions for our clients.

25% Team Supervision:

• Lead the mentorship and professional development of the influencer marketing team overseeing their day-to-day work and long-term growth.

• Cultivate a culture of excellence and continuous learning guiding the teams professional development and ensuring they are experts in Blue Hours principles as well as broader industry and media trends.

• Oversee the delegation of tasks and manage teamworkloadto ensureoptimalefficiency and quality. Implement and manage a review process to ensure all work meets a high standard before internal or client distribution.

• Lead the performance review process for the teamsettingclear goalsprovidingregular feedback andcreatingactionable development plans to foster career growth.

15% New Business:

• Drive the insights strategy around social media platforms influencers and competitive trends to inform the strategic direction of new business proposals.

• Leading the development of innovative influencer strategies and tactical plans that directly address client goals.

• Driving the use of analytics tools and fostering collaboration with cross-functional teams to unearth powerful insights that form the foundation of our strategic recommendations.

• Owning the strategic vetting and selection of influencers vendors and technologies ensuring they align with our standards for quality operational efficiency and profitability.

• Serve as the senior point of contact for new business opportunities leading communication with prospective clients and internal teams.

• Lead the development of all influencer marketing materials for agency pitches ensuring our capabilities are presented effectively and strategically.

• Represent the influencer marketing team in key internal and client meetings driving strategic conversations and fostering a culture of open communication and collaboration.

10% Insights & Marketing:

oThought leadership inidentifyingsocial media influencer platforms partners and technologies constantly looking for operational and cost efficiencies

oContinuously assess the competitive social media landscape and constantly innovate todifferentiateBlueHour Studios practice

oLeadkey projects related to marketing Blue Hours influencer/creator practice (i.e.developmentofthoughtleadership events marketing materials conference attendance etc.)

oAttend industry events to share insights with Blue Hour

Supervisory Responsibilities

The Director will manage members of the Influencer team.

Preferred Skills & Experience

• Minimum10 years of influencer marketing experience

• Maintains strategic relationships with digital influencers talent management and other key stakeholders within the influencer industry

• Has a proventrack recordof managing successful social/digital campaigns across social platforms (TikTok Facebook Twitter Instagram YouTubeetc)

• Experience with digital reporting data and analytics

• Ability to thrive in a fast-paced environment and handle multiple projects

• Must have strong verbal and written communication skills

• Very proficient with Microsoft Office (WordPowerpoint and Excel) and presentation formats like Google Slides

• BA/BS(Communications AdvertisingMarketingor related field)

Salary Range:$2788.46 to$3461.54a week. A successful applicants actual weekly or hourly rate may vary based upon but not limited to skill sets experience and traininglicensure/certifications and equity.

The statementshereinare intended to describe the general nature and level of work being performed byemployees andare not to be construed as an exhaustive list of responsibilities duties and skillsrequired ofpersonnel so classified. Furthermore they do notestablisha contract for employment and are subject to change at the discretion of the employer.