Supervisor, Influencer Marketing (Temp)
New York City, NY - USA
Job Summary
Job Description
Hello Blue Hour
Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators culture content and commerce. The company is headquartered in New York and Los Angeles.
At Horizon and Blue Hour Studios we understand the value that different perspectives can bring to our clients and culture so we strive for an environment where our employees feel welcomedsafeand empowered. We value you and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture and experience together. We hire talented people challenge them and give them every opportunity to grow.
WhatYoullDo
35% -Campaign Management
25% -Strategic Planning & Thought Leadership
15% -Team Supervision
15% -Creative Strategy & New Business
10%- Insights & Marketing
Job Summary
The Influencer teamis responsible forthe output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post partnershipcampaignor video we create.
The role of theSupervisor Influencer Marketingwithin Blue Hour Studios is to lead influencer andcreatormarketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients influencer programs using their rich account and influencer strategy experience to translate key businessobjectivesinto clear and concise deliverables.
This position reports to the VP Influencer Marketing and will lead and support all social media and influencer/creator programs working closely with the team to develop proposals and content in collaboration with creators contract creators execute campaigns manage team administration and analyze campaign results. The ideal candidate is passionate about the social ecosphere activelyparticipateswithin it and understands the social/digital media landscape
Main Duties and Responsibilities
30% - Strategic Planning & Thought Leadership
Translate client goals into strategic innovative creative and media solutions
Provide strategic counsel to clients and prospects
Develop and deliver effective and persuasive points of view across team and the work
Understand our clients business competitive set and generatenew ideasand see opportunities for growth
Ensures best practices are applied across disciplines
Oversee the development and maintenance of timelines deadlinesprocessesand integration points for all social projects
Lead teams to produce all campaign components seamlessly
Proactively manage client and internal team expectations
Ensure Influencer team is providing innovative solutions to feed into clients goals evaluating health of client business via analysis of relevant business metrics
Bring powerful thought leadership to consult on complex issues andidentifiesinnovative solutions
Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions
30% Campaign Management:
oLead in the developmentexecutionand production of annual and seasonal influencer campaigns with internal and external business partners including but not limited to:
oInfluencer identification and outreach
oDevelopment of campaign briefs for clients and influencers
oPresentation of influencer lists for client ranking and approval
oAnalytics and reporting for campaigns
oOversee Senior Strategists Strategists and Assistant Strategists in the daily management of campaigns
oManaging day-to-day client and team communication around campaign progress updates and key milestone deliverables as it pertains to key accounts and clients
oShepherd the development and customization of influencer agreements contracts addendum and scopes of work working closely with Horizon Medias Legal and Business Affairs Team
oWorking closely with the team in the development of post-campaign reporting
oUtilize knowledge and understanding of influencer industry to help inform brainstorms strategy development and execution
oPartner closely with cross-functional agency teams tooptimizesocial media presence/social influencer integration across channels
15% Creative Strategy & New Business:
oResearch & develop insights around social media platforms influencers competitive brands and trends toassistin the development of new business proposals
oLead in the development of new business proposals including but not limited to:
Proposaldevelopment inclusive of PowerPoint building writing and organizing relevant materials
Developmentof influencer strategies and tactical plans to support client goals
Utilizingtools and working with cross-functional agency teams to develop insights that shape our recommendations
Vettinginfluencers vendors and technologies with an eye to operational and cost efficiencies
oManage communication with teams and clients as it pertains to new business proposals leads and consultations
oAssist in the development of any materials for agency pitches as it pertains to influencer marketing
oMaintenance of team lead tracker
oAssist in the maintenance of team forecasting
oChampion digital/social influencer programs across the agency
oParticipate in internal brand and client meetings build and foster open communication with internal teams serving as a key team contact
15% Team Supervision:
oSupport VP Influencer Marketing in mentoring and day-to-day management of Sr. Campaign Managers Campaign Managers and Assistant Campaign Managers
oEffectively guide development of junior team members within Blue Hour as well as the industry at large educating them on Blue Hours principles industry and media trends
oDelegate and manage junior teams daily tasks reviewing all finalized work for internal or client distribution
oContribute to performance reviews of junior team membersidentifyingstrengths and areas for growth
10% Insights & Marketing:
oThought leadership inidentifyingsocial media influencer platforms partners and technologies
oconstantly looking for operational and cost efficiencies
oContinuously assess the competitive social media landscape and constantly innovate to differentiate
oBlue Hour Studios practice
oLeadkey projects related to marketing Blue Hours influencer/creator practice (i.e.developmentofthoughtleadership events marketing materials conference attendance etc.)
oAttend industry events to share insights with Blue Hour
Supervisory Responsibilities
The Supervisor will manage junior members of the Influencer Marketing team.
Preferred Skills & Experience
Minimum6 years of influencer marketing experience
Maintains strategic relationships with digital influencers talent management and other key stakeholders within the influencer industry
Has a proventrack recordof managing successful social/digital campaigns across social platforms (TikTok Facebook Twitter Instagram YouTubeetc)
Experience with digital reporting data and analytics
Ability to thrive in a fast-paced environment and handle multiple projects
Must have strong verbal and written communication skills
Very proficient with Microsoft Office (WordPowerpoint and Excel) and presentation formats like Google Slides
BA/BS(Communications AdvertisingMarketingor related field)
Salary Range:$1923.08 to$2500a week. A successful applicants actual weekly or hourly rate may vary based upon but not limited to skill sets experience and traininglicensure/certifications and equity.
The statementshereinare intended to describe the general nature and level of work being performed byemployees andare not to be construed as an exhaustive list of responsibilities duties and skillsrequired ofpersonnel so classified. Furthermore they do notestablisha contract for employment and are subject to change at the discretion of the employer.
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Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities duties and skills required of personnel so classified. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
Required Experience:
Manager
About Company
At Horizon Media, we believe 'Business is Personal.' Our purpose is to humanize business, fostering human connections to become the preferred agency for those making a real difference. Guided by our values of Independence, Intentionality, Inclusion, Integrity, and Innovation, we lead ... View more