ABM Specialist, High Value Growth MidLaw

We are looking for an Account Based Marketing (ABM) Specialist to join the High Value Growth team within our Legal Professionals business focused exclusively on the Mid Law market law firms with 50 or more attorneys. This is a GTM-embedded role not a marketing function meaning you will sit close to the field partner directly with Account Executives and be accountable for turning account intelligence and intent signals into proactive high-impact engagement strategies for our most important greenfield Mid Law accounts.

The Mid Law segment is one of the highest-growth opportunities for Thomson Reuters. These firms are sophisticated increasingly AI-forward and operating in a competitive landscape where the right legal research workflow and AI tools can be a decisive advantage. You will play a critical role in helping Thomson Reuters break into net-new accounts in this space by designing and executing account-specific plays grounded in data buyer insight and a deep understanding of the Mid Law technology landscape.

About the Role

In this role as an ABM Specialist youll be accountable for:

Account-Based Strategy & Planning:

• Partner with field AEs to build and maintain account plans for priority greenfield accounts mapping buying committees and key personas including Managing Partners Practice Group Leaders Directors of Legal Operations and IT leadership and developing tailored engagement strategies per account

• Define the right mix of tactics for each account based on deal stage firm size and structure intent data and sales signals contributing to quarterly territory planning through account-level insights and prioritization recommendations

• Maintain a current understanding of how Mid Law firms are adopting AI managing research workflows and evaluating legal technology and how Thomson Reuters solutions (Westlaw CoCounsel Practical Law and others) address those needs

Campaign Execution & Tactics:

• Design and execute bespoke account-specific outreach sequences and engagement plays in close collaboration with field AEs leveraging Gong Engage to build sequence and manage proactive outreach from brief through launch to follow-through

• Develop targeted messaging frameworks that speak to each firms specific priorities whether AI adoption in legal research associate efficiency practice group-specific workflows or competitive displacement

• Coordinate multi-channel tactics including direct outreach digital executive engagement and events tailored to greenfield Mid Law accounts

Data Intent & Insights:

• Monitor and action intent signals (e.g. Bombora 6sense G2) to identify Mid Law firms showing in-market buying behavior and synthesize data from multiple sources CRM firm growth signals lateral hire activity practice area expansions and legal market trends into clear actionable briefings for the field

• Build and maintain account dashboards in Salesforce to track engagement pipeline influence and funnel progression continuously optimizing ABM program performance based on results

About You

Youre a fit for the ABM Specialist role if your background includes:

• 35 years of experience in ABM demand generation or a GTM/sales strategy role ideally within Enterprise SaaS with a proven track record of building account-based programs that directly influenced pipeline in net-new or greenfield accounts

• Hands-on experience with intent data platforms (e.g. 6sense Bombora G2) Salesforce CRM and Gong Engage or a similar sales engagement platform

• Strong ability to work cross-functionally with field sales you are comfortable in deal reviews QBRs and account planning sessions

• A bias for action: you can translate strategy into specific tactics quickly and without waiting for a perfect brief

• Strong written communication and analytical skills you craft account-specific messaging that resonates with Mid Law buyers use data to prioritize decisions and tell a clear story about pipeline impact

Nice to Have:

• Familiarity with the legal technology landscape and Mid Law buying dynamics including AI-driven legal research workflow automation how firms evaluate and procure technology and the role of practice group influencers and Managing Partners in the decision process

• Experience selling or marketing to law firms particularly in the Mid Law segment (50500 attorneys)

• Exposure to Thomson Reuters product suite (Westlaw CoCounsel Practical Law) or competitive platforms (LexisNexis Relativity iManage etc.)

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Whats in it For You

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.

• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits: optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations unless otherwise noted the base compensation range for this role is $74200 USD - $137800 USD. Base pay is positioned within the range based on several factors including an individuals knowledge skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

This job posting will close 05/30/2026.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

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