Product Marketer

About Search Atlas Group

Search Atlas is an agentic marketing platform that builds marketing systems designed to execute work not just report on it. We combine SEO tools AI-powered content site management vibe-coded website building and Google Ads automation into a single system.

We are a $30M ARR company with 215 employees and we are defining the category of agentic marketing the next evolution where AI agents handle the execution layer of marketing while humans focus on strategy and creativity. We have grown without external funding with a clear path toward $100M through focused product development and disciplined execution.

The Opportunity

Search Atlas is hiring a Product Marketer to own how we position message and take our platform to market. This is a high-impact hands-on role where you will be the person who makes sure the market understands what Search Atlas does and why it matters.

Each of our product lines competes with established players Ahrefs SEMrush Webflow Jasper and more. Your job is to make the case product by product and feature by feature for why Search Atlas is the better choice and why the integrated platform creates value that no collection of point solutions can match.

You will work cross-functionally with every team in Marketing plus Product Sales and Customer Success. This is a role with high visibility and direct impact on revenue.

What Youll Do

1. Positioning & Messaging

• Develop and maintain positioning and messaging for all Search Atlas product lines SEO content site management vibe coding Google Ads and the integrated platform.

• Create product one-pagers feature briefs and messaging documents that Sales Marketing and Customer Success use daily.

• Translate technical product capabilities into clear compelling language for marketing directors CMOs agency owners and hands-on practitioners.

• Continuously refine messaging based on competitive intelligence customer conversations and market feedback.

KPIs: Messaging docs completed per quarter; internal adoption rate by Sales and CS teams

2. Competitive Intelligence

• Track competitors across every product line Ahrefs SEMrush Surfer Jasper Webflow and more.

• Build and maintain competitive battle cards that help the sales team win head-to-head deals.

• Identify and clearly articulate Search Atlass advantages in each competitive matchup with special emphasis on the integrated platform advantage.

• Keep the company informed on competitive moves: pricing changes feature launches and positioning shifts.

KPIs: Battle cards maintained and current; competitive win rate improvement

3. Sales Enablement

• Create the materials that help the sales team close: pitch decks demo scripts case studies ROI frameworks and objection-handling guides.

• Work directly with sales reps to understand what they hear in the field and build enablement that addresses real buyer objections.

• Develop personas and buyer journey maps that help sales have better conversations at every stage.

KPIs: Enablement materials created; sales team usage and feedback scores

4. Product Launches

• Support go-to-market for new product launches major features and platform updates.

• Write launch messaging coordinate with Brand and Growth teams on promotion and ensure internal teams are briefed and ready.

• Track launch performance and refine the playbook for future releases.

KPIs: Launch adoption metrics; internal launch readiness scores

5. Customer Stories

• Identify interview and write customer case studies and success stories that demonstrate real business impact.

• Build a growing library of customer proof organized by product line industry and use case.

• Partner with the Community team to find power users and advocates willing to be featured.

KPIs: Case studies published per quarter; customer proof coverage by product line

Who You Are

• 47 years B2B SaaS product marketing

• Translate technical features into compelling messaging

• Strong clear persuasive writing skills

• Build sales enablement materials used by reps

• Experience with competitive intelligence and battlecards

• Cross-functional collaboration across product sales marketing

• Self-directed organized manages workload independently

• Experience supporting product launches and go-to-market
  

Nice to haves:

• Experience in SEO or martech (Ahrefs SEMrush HubSpot)

• Marketing AI-powered products

• Background at a multi-product platform company

• Experience at a $20M$100M ARR company

• Familiarity with PLG or community-led growth.

Recruitment Process

1. Initial screening call with our recruitment team

2. Skills assessment or work sample

3. Interview with Hiring Manager

4. Final interview with Leadership

5. Offer extended
   

Search Atlas Group is an equal opportunity employer. We are committed to building a diverse and inclusive team and welcome applicants of all backgrounds identities and experiences.