Customer Marketing Senior Associate

THE POSITION
Our roster has an opening with your name on it

Were looking for a Customer Marketing Senior Associate Promotional Strategy to play a critical role in shaping and scaling FanDuel Predicts promotional ecosystem. This role will lead the execution and continuous evolution of our All Customer Promotions strategy while also contributing to broader promotional and loyalty strategy development.

You will work cross-functionally across Operations GTM Commercial Product Legal and external partners to ensure promotions are not only executed seamlessly but designed and optimized to drive meaningful customer engagement and retention. This is an opportunity to operate at the intersection of strategy and execution owning a critical revenue-driving lever while helping define how promotions evolve as part of a broader loyalty system.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Support the development of the Predicts promotional strategy including frameworks mechanics and seasonal or event-based approaches
• Ensure all promotions are operationally ready and seamlessly executed across teams
• Liaise with core delivery stakeholders (Ops Creative Legal Commercial) including defining promotional objectives and needs providing feedback and tracking delivery
• Lead the forecasting process for all Predicts promotions as well as monitoring promo performance and cost reporting to measure success
• Own performance tracking and reporting for All Customer promotions synthesizing results into clear insights tradeoffs and recommendation for Predicts leadership
• Facilitate the post-mortem promotion analysis for major Predicts moments offering insights and optimizations for future promotional efforts
• Proactively ideate on new promotional constructs and opportunities to enhance near- and long-term customer engagement and retention
• Conduct competitor tracking and analysis to gain a deeper understanding of promotional capabilities across the market landscape and identify opportunities for near- and long-term differentiation
• Support in developing broader loyalty strategy contributing insights on how promotions ladder into long-term retention and customer value
• Identify inefficiencies in promotional workflows and build scalable processes playbooks and systems to improve speed quality and cross-functional alignment

THE STATS
What were looking for in our next teammate

• Bachelors degree or equivalent industry experience preferred.
• 3 years of experience in marketing preferably in gaming sports or a highly-regulated industry.
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP Pivot Tables SUMIF statements etc.)
• Meticulous attention to detail outstanding organizational skills project management skills and ability to multi-task and prioritize.
• Data-driven mindset and strong analytical skills; using data to tackle problems and translate results into recommendations.
• Strong understanding of promotions loyalty programs and customer retention strategies.
• Has a positive attitude and loves opportunities to collaborate with others.
• Ability to work in a fast-paced dynamic environment with tight deadlines.
• An avid sports and gaming fan and have played FanDuel or competitive products.
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus.

Willing to work some non-traditional hours.

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable salary range for this position is$86000 - $108000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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