DirectorMarketing & External Affairs

Job Description
About the Marshall Artists Series The Marshall Artists Series ( MAS ) is a longstanding revenuegenerating professional presenting organization serving Marshall University and the greater tristate region. The Director of Marketing & External Affairs plays a critical leadership role in advancing MASs presenting vision strengthening earned revenue and audience engagement expanding public impact and supporting free Marshall student access as a core institutional priority. Position Summary The Director of Marketing & External Affairs reports to the Executive Director and collaborates closely with the Box Office Manager/Finance Director who oversees the organizations full budget ticketing operations and database management. The Marketing Director receives budgeting financial process and IT systems training from the Finance Director and all marketingrelated budget oversight is performed under this guidance. This position serves as the primary marketing communications design and externalrelations professional for MAS and encompasses multiple functional areas typically distributed across several positions in larger presenting organizations. The Director leads all marketing branding graphic design digital strategy media relations corporate donor stewardship crisis communications and audience development efforts and manages Ticketmaster reporting and sales analytics. The role is directly responsible for generating $25000 annually in advertising sales. Functioning as a full creative and communications agency the Director produces all promotional materials and campaigns and provides handson instruction and mentorship to university students seeking professional experience in arts marketing design and event promotion. The position requires creativity technical expertise strategic judgment and the ability to manage multiple priorities independently. Key Responsibilities Marketing Branding & Communications Direct and execute comprehensive marketing PR and communications strategies that support ticket sales earned revenue sponsorship visibility and longterm audience development. Align MAS marketing strategy with Marshall University brand standards while preserving MASs distinct professional identity. Serve as MASs primary public information officer and spokesperson. Lead digital marketing campaigns including social media email marketing paid advertising and analyticsdriven optimization. Write and distribute press releases media advisories and promotional content. Build and maintain relationships with local regional and national media outlets. Use data market trends and audience insightscollaborating with MAS Financeto guide season planning campaign timing pricing communication and promotional investments Revenue Enablement Generate $25000 annually in advertising sales. Use Ticketmaster analytics to support pricing timing and revenue strategy. Manage sponsor benefit fulfillment recognition and branding deliverables. Produce donorfacing materials that support advancement and fundraising initiatives. Provide datainformed recommendations to leadership on audience behavior and revenue trends. Contract Compliance & Artist Relations Ensure all marketing materials comply with artist contracts agency requirements licensing restrictions and brand guidelines. Serve as the internal point of contact for contractapproved marketing copy billing credits and usage rights. Coordinate with agents managers and publicists to secure required approvals. Maintain accurate records of marketingrelated contract obligations and deadlines. Protect MAS from liability by adhering to restrictions on photography videography social media usage and press access. Crisis Communications Lead crisis communication planning and execution for event disruptions cancellations and publicfacing issues affecting MAS . Advise leadership on messaging strategy public relations risks and stakeholder communications. Coordinate rapidresponse messaging across phone systems web platforms ticketing communications media outlets and social channels. Graphic Design & Creative Production Serve as MASs inhouse graphic designer producing posters digital ads social media graphics playbills print collateral and event branding. Direct creative strategy and oversee content production across all platforms. Manage photography videography and creative content needs. Ticketmaster & Revenue Analytics Collaborate with the Box Office Manager/Finance Director who builds all events in Ticketmaster and oversees ticketing operations. Pull and analyze Ticketmaster sales reports to inform marketing strategy and campaign timing. Track buyer behavior presales promotions and revenue trends to support audience development. Coordinate with the Finance Director on pricing holds ticket allocations and marketingrelated ticketing needs. Use Ticketmaster data to support advertising sales corporate benefit fulfillment and postevent reporting. Digital Presence & Web Management Maintain and update the MAS website. Ensure accurate timely event information across all digital platforms. Monitor analytics and adjust strategies based on performance data. Student Instruction & Experiential Learning Recruit train and supervise students and interns interested in arts marketing design communications and event promotion. Provide handson instruction mentorship and skills training aligned with MASs educational mission. Support students with varying levels of experience often serving as their primary instructor in this field. Community Engagement Corporate Relations & External Affairs Serve as a liaison to campus partners community organizations and sponsors. Ensure donor expectations sponsorship benefits and customerservice commitments are fulfilled. Represent MAS at university and community events. Support fundraising and advancement initiatives through marketing communications and donorfacing materials. Special Projects Serve as Director and Producer of the MAS International Film Festival. Lead special campaigns anniversary branding and institutional storytelling projects. Knowledge Skills and Abilities Demonstrated expertise in graphic design (Adobe Creative Suite: InDesign Photoshop Illustrator). Strong writing editing and storytelling skills. Experience managing budgets advertising schedules and vendor contracts. Ability to work independently manage multiple deadlines and adapt to shifting priorities. Excellent interpersonal organizational and leadership skills. Ability to collaborate closely with the Box Office Manager/Finance Director who provides training and oversight for budgeting procedures financial processes and database systems. Experience with Ticketmaster/ticketing/ CRM systems. Knowledge of contemporary performing artists across dance music theatre and opera. Familiarity with nonprofit administration fundraising and institutional positioning. Experience producing or managing film festivals or special events. Physical Efforts: Standing Frequent 34-66% of the time Walking Frequent 34-66% of the time Sitting Frequent 34-66% of the time Bending Frequent 34-66% of the time Squatting Frequent 34-66% of the time Pulling Light 11 20lbs Pulling Frequency Occasional 3-33% of the time Pushing Medium 21-50lbs Pushing Frequency Occasional 3-33% of the time Lift/Carry Medium 21-50lbs Lift/Carry Frequency - Frequent 34-66% of the time This position will require evenings and weekend work. Also must have reliable transportation for local and regional travel