Manager, Digital Shelf

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY:$129600-$153900 bonus and long-term incentive eligible

COMPANY:We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY:

The Manager Digital Shelf Strategy is responsible for defining and advancing a best-in-class Perfect Digital Store vision translating strategy into scalable execution across retailers and driving measurable growth across the digital shelf ecosystem.

In this role you will lead the development of a holistic digital shelf strategy grounded in core eCommerce fundamentals and advanced growth levers including availability content excellence search taxonomy and onsite merchandising. You will translate this vision into retailer and marketplace specific action plans that drive visibility conversion and share of voice across key accounts including Walmart Kroger Total Wine DoorDash and Instacart.

This role will own the roadmap for digital shelf technologies ensuring adoption and execution across accounts. These tools will be leveraged to generate a full view of shelf performance and unlock growth opportunities.

In this role you will shape how megabrands show up online working with external agencies to deliver best-in class PDP hero images carousels ratings & reviews and SEO-optimized product descriptions and will manage two contractors to drive digital shelf excellence forward as a growth pillar.

JOB RESPONSIBILITIES:

• The Digital Shelf Manager leads digital shelf excellence through syndication product page content & onsite merch optimization and delivery and digital shelf insights:

• Drive overarching strategy for Perfect Digital Store tied to availability visibility findability and content

• Monitor & provide recommendations to improve Digital Shelf KPIs including share of merch share of search and content health scores.

• Develop high-performing product content (hero images carousels SEO-optimized product descriptions titles) for megabrands across Must Win Occasions and new product launches. Lead Ratings & Reviews strategy.

• Leverage PIM systems (Salsify & Syndigo) to syndicate content across retail partners

• Manage two digital shelf contractor

• Ad hoc work as necessary tied to eCommerce trainings presentations to highlight digital shelf successes work with digital shelf partners etc.

JOB QUALIFICATIONS:

• Bachelors degree emphasis in business or marketing related fields highly preferred

• 3-5years experienceineCommercedigital marketing market research consumer packagedgoodsor related fields

• Familiarity with and fundamental understand of Digital Shelf and eCommerce fundamentals

• Familiarity with digital shelf tools such as CommerceIQ Profitero Salsify Bazaarvoice and others a plus

• Prior experience processing search trend data sets

• Demonstrated ability to synthesize &leveragemultiple data points/insights (shopper consumer category product) to create digital shelf best practices that unlock eCommerce growth

• Demonstrated ability tooperateeffectively in ambiguity and work with cross-functional teams

WHY ANHEUSER-BUSCH:

At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!