Associate Creative Director (Art Direction, Design)
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Job Location:
Durham, NC - USA
Monthly Salary:
$ 107901 - 172642
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
The Communications Marketing and Corporate Social Responsibility (CMCSR) group at Blue Cross and Blue Shield of North Carolina supports our companys mission to improve the health and well-being of our customers our communities and the future of health care in our state. Marketing and creative play a critical role in advancing this goal by driving business results strengthening our brand and communicating the need for positive change in a system that affects millions of people.Our Creative group is at the heart of this work. We use strong ideas and design to turn complex challenges into work that is clear human and relevant. We are looking for an Associate Creative Director (Art Direction and Design) to join our cause. One who will use deep experience in concept craft and leadership to elevate our brand push thinking forward and inspire teams to do their best work.
This role is perfect for a seasoned creative who thrives at the intersection of concept and execution enjoys building ideas as much as building people and is excited to apply agency-level thinking to in-house work. You will lead and mentor creatives shape integrated campaigns across channels and help set the creative bar for our industry.
At Blue Cross NCweremaking health care better for all by listening deeply challengingwhatspossible and putting care at the heart of everything we do. Join a purposedriven team where ideas spark change growth is encouraged collaboration fuels impact andyouresupported with the flexibility and trust to do meaningful work.
Please provide a link on your resume or on your candidate profile to your online portfolio highlighting a strong portfolio of conceptual thinking paired with smart well-crafted design.
WhatYoullDo
Become an expert onourbrand and its voicevisualexpressionsand guidelines.
Immerse yourself inourbusiness segments to understand their challenges opportunities and audiences.
Generate new andcompellingcreative strategies and ideas to meet creative business and brandobjectives.
Find fresh ways to tell the Brands storyin new and existing channelsand innovate within established brand guidelines.
Direct and developinventive breakthrough and strategically sound content and campaigns.
Lead the development of conceptsdesignand artistic expressions (photography illustrationvideoetc.)across advertisingcollateraldigital and social channelsfor ourB2C and B2Baudiences.
Overseecreativeteamsfromideato finaldeliverablesto meet marketing strategies andobjectivesensuring thequality ofconcept design and brand compliance.
Inspire and mentor the creatives assigned to you as direct reportsboth writers and and professional growththrough one-on-onesperformancereviews andmentorship.
Manageanddirectphotoand videoshootswhen needed.
Work with project managersto develop scopes (timing vendor etc.) set priorities and manage workloads to ensureprojectcompletion within agreed upon budgets and timelines.
Work closely with strategy and creative leaders andteams to ensure visuals and copy are strategic and tailored to best practices across channels.
Present your work and build buy-in with marketing teams and business partners.
Partner withmarketing strategybusinessand project managementleadsto ensure input is properlysolicitedtoinform the work and ensure team success.
Monitor the external environment across thehealthcareindustryandthe adindustrytoidentifyand act on marketcompetition insights trends and opportunities.
Build relationships across the marketing division and business segments to fostercollaborationandbold thinking.
Help us use AI to increase the teams effectiveness and output.
Report to the Director of Creative.
What You Bring
Bachelors degree or advanced degree
8 years of experience in related field
In lieu of degree 10 years of experience in related field
What We Like
2 years managing direct reports strongly preferred
Provenconcept art direction designand leadership across brand advertising social and digital communications
A strong online portfoliodemonstratingconceptual ability anddesigncraft
Healthcareand health insuranceexperience is a plus but notrequired.
Proven experience delivering integrated campaigns across print digital video email etc. are strongly preferred.
Experience with both in-house teams and mid-sized to large adagenciesa plus.
Experience in web design platforms (Figma) with light developmentand UXskillsia plus.
Ifyouvewonindustry awards or honors please share them.
Deep competency with Adobe Creative Suite
Excellent brainstormingand communication skills
A strong grasp of how to communicate with audiences across the ever-evolving digital landscape (including capabilities trends and best practices for major social platformsand AI)
Someinitialexperience in using AI for daily tasks and visual communication
WhatYoullGet
The opportunity to work at thecutting edgeof health care delivery with a teamthatsdeeply invested in the community
Work-life balance flexibility and the autonomy to dogreat work
Medical dental and vision coverage along withnumeroushealth and wellness programs
Parental leave and support plus adoption and surrogacyassistance
Career development programs and tuition reimbursement for continued education
401k match including an annual company contribution
Where Youll Work
Our Hybrid Flex approach is built on presence with a purpose giving you flexibility to work remotely with intentional in-person connection that supports a workplace thats flexible connected and future focused.
In a Hybrid-Flex role youll work in the office at least two days a week for collaboration and a Remote Flex role youll work virtually with a few in-office visits each year for meaningful moments that matter.
Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.
Salary Range
At Blue Cross NC we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training specialized skill sets licensure and certifications and other business and organizational base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus* 401(k) with employer match Paid Time Off (PTO) and competitive health benefits and wellness programs.
*Based on annual corporate goal achievement and individual performance.
Skills
Advertising Brand Development Brand Management Brand Strategy Content Strategy Creative Directing Digital Marketing Marketing Marketing Communications (MarCom) Marketing Programs Marketing Strategies Media Planning Strategic Planning Strategy Development
JOB ALERT FRAUD: We have become aware of scams from individuals organizations and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on If you have already provided your personal information that you suspect is fraudulent activity please report it to your local authorities. Any fraudulent activity should be reported to: .
Required Experience:
Director
