Regional Marketing Lead

Museum of Illusions is the worlds largest and fastest-growing museum chain with 70 locations in 28 countries and big plans for further expansion. Our original concept was launched in 2015 and quickly became a recognizable global brand and leading attraction in each city where it was launched.

Our young and motivated team is rapidly growing and we invite you to join us in our mission to bring interactive immersive and fun experiences to everyone eager to have their mind blown.

Position overview:

What you would get to do:

• Develop and deploy localized marketing plans for assigned markets that includes identifying hyperlocal trends audience segments and the competitive landscape to tailor market-specific strategies
• Support community engagement and grassroots marketing by activating promotions tied to seasonality school calendars and major local events.
• Build and manage partnerships with tourism boards chambers hotels restaurants and attractions.
• Develop in collaboration with the Marketing VP the opening and re-launch marketing initiatives inclusive of previews member/VIP nights community days and holiday activations.
• Ensure brand consistency across all local advertising signage and collateral as well as printing support for local museum operations. Review and ensure all campaigns resonate in French language.
• Track and report on key KPIs: volume drivers (online and walk up) event results revenue impact and ROI.
• Manage localized paid media placements (OOH digital radio experiential) within budget.
• Work with corporate marketing on national museum wide initiatives and ensure local execution aligns with brand priorities.
• Lead PR Organic Social (including community management) and Influencer marketing working with HQ marketing team to an agreed strategy. Facilitate local PR relations planning and executing media opportunities creative concepts and executions working with a local external PR agency. Identify evaluate and manage local influencers and content creators. Create SM content directly or manage freelancers or agencies monitoring trends and audience feedback to improve effectiveness.
• Work closely with other HQ teams such as Brand Digital Marketing (paid media eCRM SEO CRO) Finance and Legal.
• Support the planning and execution of on-location photo and video shoots for branded content.

What you should bring along:

• Bachelors Degree in Business Marketing or similar degree.
• 3-5 years of experience in marketing ideally within entertainment attractions tourism lifestyle or consumer brands.
• Strong understanding of the local markets culture and media landscape.
• Experience working with global brands and localizing centrally developed strategies.
• Proven ability to manage multiple stakeholders agencies and vendors.
• Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience.
• Strong attention to detail in content creation campaign execution and administrative tasks.
• Ability to manage time effectively prioritizing tasks to meet deadlines.
• Ability to work effectively in a team and collaborate with other departments.
• Proficient with Microsoft Office Suite or related software.
• Proactive organized accountable and self-starter personality.
• Fluent in both English and French verbal and written.

Company Statement

Museum of Illusions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.