Head of Digital Marketing Canada

Responsibilities:

• Develop and drive the digital marketing strategy across paid owned and earned channels.
• Establish leading practices optimize performance across the entire customer journey and improve return on investment for key business partners.
• Build and maintain a bestinclass digital marketing ecosystem that supports personalized and connected experiences for advisors and investors.
• Advance the content strategy to ensure communications are timely relevant and personalized across all interactions.
• Manage the paid media budget for both campaignbased and alwayson programs.
• Define analytics and reporting requirements to ensure data quality clear attribution and actionable insights.
• Use performance data to inform strategic decisions improve targeting and strengthen customer engagement.
• Partner with marketing technology and IT teams to develop an enterprise architecture that ensures a fully integrated marketing technology stack. This architecture should align with the target state adhere to the global design system and address the needs of the digital marketing team.
• Research and evaluate emerging Marketing Technology product solutions such as customer data platforms AI and machine learning tools to continuously enhance Vanguards marketing capabilities
• Lead a team of digital marketing professionals providing coaching development planning and ongoing feedback. Foster a collaborative inclusive team culture.
• Manage vendor partnerships to ensure strong performance accountability and alignment with marketing goals.
  

Education & Experience:

• Minimum of 10 years of marketing leadership experience; financial services or asset management experience strongly preferred.
• Undergraduate degree required; a masters degree or MBA is an asset.
• Experience managing digital marketing budgets and vendor relationships with a track record of driving business results.
• Strong understanding of global and matrixed environments with experience collaborating across regions and diverse stakeholder groups.
• Proficiency in English required; French language skills are an asset.
• Relevant digital marketing credentials (e.g. analytics Martech digital strategy) are welcomed.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.