Associate Director Biddable

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Overview:

The Associate Director Biddable will lead the strategic planning execution and optimization of performance marketing campaigns across paid search and paid social platforms. This role requires a strong blend of analytical thinking platform expertise and team leadership to drive measurable business outcomes.

Reporting of the role

This role reports to the Cluster Lead.

3 best things about the job:

1. Get to work on some new-age and youthful client brands
2. Will work closely with the leading publishers such as Google & Facebook
3. Will be one of the pillars of GroupMs performance marketing division.

Measures of success

In three months:

• Understood the complete biddable media scenario on clients business e.g. Search Facebook etc.
• Handled day to day tasks / requirement effectively

In six months:

• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice
• Explored and executed an innovation in one of the biddable media platforms

In 12 months:

• Exceed client expectations in terms of biddable media implementation
• Create a road-map for the next year

Responsibilities of the role:

• Lead end-to-end execution of paid media campaigns across Google Ads Meta Ads and other biddable platforms; ensure timely delivery accuracy and performance alignment with business goals.
• Oversee campaign strategy setup optimization and scaling across Paid Search and Paid Social channels; Programmatic experience is an added advantage.
• Drive data-led decision-making through deep web analytics performance tracking and actionable insights.
• Manage and optimize budgets bids and audience strategies to maximize ROI and efficiency.
• Leverage bid management tools and automation to enhance campaign performance and operational efficiency.
• Monitor key performance metrics conduct regular reporting and present insights to stakeholders.
• Lead mentor and develop a team of performance marketers; ensure high-quality execution and continuous skill development.
• Collaborate cross-functionally with internal teams and clients to align on objectives strategy and performance expectations.

What you will need:

• 78 years of experience in Paid Search Paid Social and performance marketing.
• Strong expertise in web analytics and conversion tracking.
• Deep understanding of Google Ads and Meta Ads ecosystems.
• Hands-on experience with bid management tools.
• Strong analytical and number-crunching ability.
• Proven team management and leadership skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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