Paid Search Specialist

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin SeatGeek Priceline Calm and Box create dynamic individualized experiences at scale. Our platform empowers organizations to activate customer data design seamless cross-channel interactions and optimize engagementall with enterprise-grade security and compliance. Today nearly 1200 brands across 50 countries rely on Iterable to drive growth deepen customer relationships and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core valuesTrust Growth Mindset Balance and Humilityto life. We foster a culture of innovation collaboration and inclusion where ideas are valued and individuals are empowered to do their best work. Thats why weve been recognized as one of Incs Best Workplaces and Fastest Growing Companies and were recognized on Forbes list of Americas Best Startup Employers in 2022. Notably Iterable has also been listed on Wealthfronts Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presenceincluding offices in San Francisco New York Denver London and Lisbon plus remote employees worldwidewe are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Lets shape the future of customer engagement together!

The Opportunity

Iterable is looking for a data-driven and highly independent Paid Search Specialist to join our Global Demand Generation team. Reporting to the Director of Global Campaigns you will lead the hands-on execution of our search strategy working under the strategic direction of our Digital Performance Marketing Manager. This is a critical role responsible for driving the intent-based pipeline that fuels our growth across NOAM EMEA and ANZ.

The search landscape is shifting rapidly. We are looking for an expert who doesnt narrowly focus on Google Search Ads but understands how search fundamentals - keywords headlines and intent - translate to emerging AI platforms and the broader Google ecosystem (like YouTube). Based in Lisbon you will drive projects forward during EMEA hours while maintaining a consistent communication loop with US-based stakeholders to ensure global alignment.

How You Will Make an Impact:

• Execute the Global SEM Strategy: You will build launch and manage all paid search campaigns across our major global regions. Youll ensure our brand is visible to the right people at the right time to drive high-quality leads and pipeline.
• Master Emerging Search Platforms: You will stay at the forefront of the industry identifying how search fundamentals (headlines keywords and intent-based targeting) translate to new platforms like ChatGPT AI-driven search engines and other emerging channels.
• Proactive Roadmap Management: You wont wait for a to-do list. You will identify new growth opportunities create your own project plans and propose experimental tactics that support our high-level digital goals.
• Uncover Insights with Data: You will dive deep into our data stack (Sigma GA4 and Salesforce) to understand performance trends. Youll explain the why behind the numbers and implement the tactical shifts to solve problems or scale wins.
• Continuous Experimentation & CRO: You will lead a rigorous testing program to improve performance across the entire search funnel. This includes A/B testing ad copy and bidding strategies as well as partnering with Web and Content teams to lead and own landing page experimentation and conversion rate optimization (CRO) to ensure we are maximizing every dollar spent
• Collaborate Across Teams: Youll serve as the go-to expert for search execution working with Product Marketing Web and the Digital Performance Marketing Manager to ensure our ads align with global brand and product launches.

The Ideal Candidate Has:

• 5 years of dedicated PPC/SEM experience: You have hands-on experience managing large-scale global accounts in a B2B SaaS environment.
• A Proactive Growth Mindset: You are curious about where search is going. You understand how to apply search fundamentals (keywords/intent) to the next generation of AI-driven platforms and are excited to test them.
• Strong Analytical Skills: You are highly comfortable working with data. You know how to use tools like Sigma or Tableau to pull insights and make decisions based on facts.
• Experience with CRO & Landing Page Tools: You understand conversion rate optimization principles and have experience using landing page builders or testing tools to improve post-click conversion rates.
• Independence & Reliability: You have a proven ability to drive projects forward during EMEA hours while maintaining a consistent communication loop with US-based stakeholders. You are a master of your own time working effectively across time zones to make smart independent decisions without needing constant supervision.
• Clear Communication: You can take complex search data and explain it clearly and concisely in English to stakeholders across the company.

Bonus Points:

• AI Tooling: You leverage AI (like Gemini) to work faster - whether its drafting ad copy or analyzing data exports to find optimizations.
• ABM Experience: Youve used platforms like 6sense or Demandbase to coordinate search ads with targeted account lists.
• Data Visualization: You enjoy building dashboards that tell a clear story about campaign performance.

What we offer

• Competitive salaries & meaningful equity
• Private Medical Insurance
• Life/Risk Assurance
• Meal Allowance: 8.55 per day
• Community Days (days for us to give back to the community)
• Paid Annual Leave (22 days)
• Global Lifestyle Reimbursement Account
• Paid Sabbatical
• Complete laptop workstation

Recruitment Disclaimer:

Please be aware that Iterable Inc. (Iterable) and our official professional recruiting agencies and platforms do not:

• Send job offers from free email services like Gmail Yahoo mail Hotmail etc.
• Request money fees or payment of any kind from prospective candidates to apply to Iterable for employment or for the recruitment process (e.g. for home office supplies or training etc.).
• Request or require personal documents like bank account details tax forms or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.

You may see all job vacancies on our official Iterable channels:

• Official Iterable website Careers page: LinkedIn Jobs page: is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized encouraged or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at upon receiving a suspicious job offer.

  Criminal and/or civil liabilities may arise from such actions and Iterable expressly reserves the right to take legal action including criminal action against such individuals/entities whenever such phenomena any case please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims losses damages expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.
  
  Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race color religion or religious belief ethnic or national origin nationality sex gender gender-identity sexual orientation disability age military or veteran status or any other basis protected by applicable local state or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances and its internal policy Iterable will also consider for employment qualified applicants with arrest and conviction records.