Were building a dedicated Small Market growth motion at Foley. This role will own how we drive high-velocity self-serve customer acquisition across the Small Market segment.

This is a hands-on strategic role focused on building and scaling a performance-driven AI-enabled growth engine. You will operate across the full funnel from top-of-funnel acquisition through conversion and activation with a strong emphasis on measurable outcomes.

This role is best suited for a performance marketer and growth builder who thrives in fast-paced high-volume environments and knows how to combine all areas of growth marketing and AI systems to drive efficient repeatable growth.

You will define how SMB growth is executed and scaled partnering closely with Sales Product and Marketing to ensure demand converts into real revenue through both self-serve and assisted motions.

What youll do

Performance-Driven Growth Strategy & Execution

• Own the end-to-end growth motion for the SMB segment from acquisition through conversion and activation

• Build and execute high-velocity performance marketing strategies across paid search paid social SEO/GEO email and lifecycle channels

• Operate a full-funnel growth engine spanning top-of-funnel demand through mid-funnel nurture and conversion optimization

• Continuously test iterate and scale campaigns with a focus on CAC efficiency LTV and revenue impact

High-Velocity Creative & Content Systems

• Build and scale a performance creative engine that produces and tests high volumes of content across channels

• Develop systems to categorize test and optimize messaging hooks and creative formats

• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation

• Expand into new channels and formats (e.g. paid social influencer emerging platforms) based on performance signals

AI Systems & Workflow Development

• Design and deploy AI-driven workflows across acquisition channels including SEO/GEO email and content generation

• Build automated systems for campaign execution audience targeting and performance optimization

• Leverage agentic workflows and integrations to increase speed scale and output quality across marketing efforts

• Apply strong judgment to ensure AI drives performance outcomes not just efficiency gains

Self-Serve & Funnel Optimization

• Drive a product-led self-serve growth motion that converts traffic into paying customers

• Optimize conversion paths onboarding flows and lifecycle programs to improve activation and revenue

• Partner with Sales to ensure alignment between self-serve and assisted conversion paths

• Identify and close gaps across the funnel to maximize conversion and revenue yield

Analytics & Performance Ownership

• Own core growth metrics across the funnel including CAC LTV conversion rates and channel ROI

• Analyze campaign and channel performance to inform budget allocation and scaling decisions

• Build a culture of experimentation using data and rapid testing to continuously improve performance

Who you are

• Strong background in high-velocity SMB B2C or PLG growth environments

• Deep performance marketing expertise across paid search paid social and SEO/GEO

• Hands-on operator who actively manages campaigns builds systems and executes directly

• Proven experience owning full-funnel growth not just top-of-funnel demand generation

• Experience building or leveraging AI systems beyond basic LLM usage including workflows automation or agent-based systems

• Highly analytical with a strong grasp of CAC LTV ROAS and conversion metrics

• Experience in product-led growth or self-serve SaaS models

• Experience in FinTech compliance or regulated SaaS environments is a plus

You might thrive in this role if you:

• Prefer being hands-on and owning outcomes end-to-end rather than managing agencies or large teams

• Enjoy operating in fast-paced high-volume environments where speed and iteration matter

• Like building systems from scratch and scaling what works

• Think in terms of experiments metrics and performance not just campaigns

• Use AI as a way to build leverage and automate workflows not just generate content

• Are motivated by driving measurable business impact through efficient growth

Location: This role is primarily remote (US-based) with occasional travel for team collaboration training or company events.

This role may be based remotely out of the following states: Arizona California Colorado Connecticut Florida Georgia Illinois Indiana Kansas Maryland Massachusetts Michigan Nebraska New Hampshire New Jersey New York North Carolina Pennsylvania Rhode Island South Carolina Tennessee Texas Virginia Wisconsin.

About us

At Foley were reimagining how safety-sensitive industries hire stay compliant and manage risk. Weve evolved into a modern SaaS company with an all-in-one AI-ready platform that helps transportation construction distribution and utility businesses operate faster smarter and safer.

As we continue to grow were looking for curious strategic thinkers who thrive in complexity are motivated by making an impact and want to join a team thats passionate about building great products and supporting customers. Our core values Teammateship Grit and Innovation guide everything we do. Whether were collaborating internally or helping customers we approach every challenge with optimism humor and a shared commitment to success.

Benefits
Foley offers a comprehensive benefits package that includes medical dental and vision coverage a 401(k) with company match paid time off and holidays wellness programs and an employee assistance program.

Equal Employment Opportunity
Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression national origin age disability protected veteran status or any other legally protected characteristic.

Reasonable Accommodations
If you require a reasonable accommodation during the application or interview process please contact us at

Employment Status
Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Required Experience:

Director