VP Global Marketing & Commercial Enablement

Brinks Texas License #C00550

About Brinks:

Job Description

The Vice President Global Marketing & Commercial Enablement will lead the evolution of Brinks global marketing strategy while serving as a strategic partner to regional commercial leaders. This role is responsible for shaping Brinks market positioning value propositions and demand generation engineand for enabling commercial teams with the tools insights and frameworks needed to compete and win.

This role does not replace market sales or commercial leadership but instead anchors enterpriselevel commercial strategy pricing frameworks and gotomarket alignment ensuring Brinks shows up consistently and competitively across markets.

Key Responsibilities

Global Marketing & Brand Strategy

Define and lead Brinks global marketing strategy including brand positioning messaging and narrative across priority customer segments.

Strengthen Brinks enterprise value proposition articulating why Brinks wins beyond price.

Ensure consistency of brand messaging and customer experience across regions while allowing for local market adaptation.

Oversee global marketing capabilities including digital content campaigns events and thought leadership.

Commercial Enablement & GotoMarket Strategy

Partner closely with Regional Commercial Leaders to support gotomarket strategy key customer motions and growth priorities.

Lead development of commercial enablement tools including:

o Value propositions by customer segment

o Sales messaging and playbooks

o Competitive positioning and win/loss insights

Translate customer and market insights into actionable guidance for sales and commercial teams.

Pricing Strategy & Value Architecture (strategic not deallevel)

Own enterpriselevel pricing strategy frameworks in partnership with Finance and Regional Commercial Leaders.

Define how Brinks prices for value not just costclarifying:

o Pricing principles and guardrails

o Valuebased pricing models where applicable

o Differentiation between core services and valueadded offerings

Support regions with pricing analytics structure and decision toolswithout owning daytoday deal pricing.

Customer Market & Competitive Insight

Establish a strong customer and market intelligence capability including segmentation buyer behavior and demand trends.

Lead competitive analysis to inform positioning offerings and pricing strategy.

Use data and insights to guide investment decisions and growth priorities.

Leadership & Stakeholder Partnership

Build and lead a highperforming global marketing and commercial enablement team.

Act as a thought partner to the ELT market presidents finance and operations leaders.

Influence without authority across a complex matrixed global organization.

What Success Looks Like

Brinks has a clear compelling and consistent market positioning across regions.

Commercial teams are better equipped to articulate value compete effectively and price with confidence.

Marketing is viewed as a strategic growth partner not a support function.

Strong alignment between global strategy and regional executionwithout overcentralization.

Preferred Qualifications:

15 years of experience across B2B marketing commercial strategy or go-to-market leadership

Bachelors degree required in Marketing Business Strategy or related field

Proven experience partnering with sales/commercial organizations in a complex global business

Strong strategic capability with hands-on credibility able to move between enterprise strategy and practical execution

Experience working closely with Finance on pricing value proposition or revenue strategy

Experience in services logistics infrastructure or industrial B2B environments

Exposure to pricing strategy commercial analytics or monetization models

Led transformation or modernization of a marketing or commercial function

Global leadership experience in a matrixed organization

Whats Next

Thank you for considering applying for a job at Brinks. To be considered for this position you must complete the entire application process which includes answering all prescreening questions and providing your eSignature.

Upon completion of the application process you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brinks. For more information about future career opportunities join our talent network like our Facebook page or Follow us on X.

Brinks is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status marital status protected veteran status sexual orientation gender identity genetic information or history or any other characteristic protected by law. Brinks is also committed to providing a drug-free workplace.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.