Sr. Manager, Integrated Media Strategy (Secondment 10-12 Months)

WHY PATIENTS NEED YOU
The Senior Manager Integrated Media Strategy Adult Consumer Vaccines is responsible for leading consumer media strategy across Pfizers adult vaccine portfolio including branded and unbranded initiatives. This role provides strategic leadership and day-to-day partnership to brand teamstranslating business objectives into integrated insight-driven media strategies that drive reach consideration and conversion while protecting brand equity.

WHAT YOU WILL ACHIEVE

This is a secondment/backfill role with expectations to run the business while optimizing in-flight plans and building future cycles. The role develops holistic consumer media strategies across channels (digital CTV retail media search social and emerging platforms) guides agency planning and activation through clear briefs and governance and owns weekly operating cadence (e.g. weekly meetings performance tracking and coordination of brand deliverables). The Senior Manager will lead retail media platform strategy synthesize data from multiple sources into clear insights advance measurement best practices (test-and-learn MMM/MTA where applicable incrementality) and ensure media approaches align with internal review processes and regulatory requirements typical of a highly regulated category.

HOW YOU WILL ACHIEVE IT

• Lead integrated consumer media strategy across Pfizers adult vaccines portfolio translating brand and portfolio objectives into cohesive audience-first channel strategies.

• Run the business through governance and operating cadence owning weekly meetings timelines and stakeholder alignment to ensure consistent execution and delivery against brand priorities.

• Direct agency planning and activation (CTV digital video paid social retail media search programmatic and emerging) by setting strategy reviewing deliverables and ensuring executional excellence.

• Lead retail media strategy and platform partnerships including network selection audience strategy retailer-specific measurement and coordination of media inputs into broader brand plans.

• Drive measurement optimization and learning by synthesizing data from multiple sources delivering performance readouts and translating insights into in-flight optimizations and future planning recommendations.

• Steward significant media investment by partnering on budget allocation pacing and scenario planning; ensure resources are deployed against business priorities and performance signals.

• Ensure compliance in a regulated category by partnering with Legal/Regulatory/Medical review processes and adhering to required guidelines for consumer advertising.

• Contribute to brand deliverables and planning cycles by providing media inputs for key milestones (launches creative strategy budget planning and cross-functional deliverables) and communicating recommendations to senior stakeholders.

QUALIFICATIONS

Must-Have

• Applicant must have a bachelors degree with at least 6years ofexperience.

• 5 years of experience in integrated media strategy media planning or performance marketing (in-house agency or both); experience in healthcare/pharma or other regulated categories strongly preferred.

• Experience managing complex multi-channel media strategies and agency partners including briefing planning launch governance and optimization.

• Demonstrated track record translating data and insights into clear recommendations for senior stakeholders.

Nice-to-Have

• Masters degree withat least 5years of experience; ORa PhD with 1 years of experience.

• Deep expertise across consumer media channels (digital CTV social search retail media) and ability to select channels based on audience behavior and business need.

• Strong retail media platform acumen: understands retailer-specific targeting measurement and optimization levers.

• Strong strategic thinking with the ability to synthesize insights into clear actionable media recommendations and briefs.

• Comfort working with measurement and analytics approaches (e.g. A/B testing incrementality MMM/MTA where applicable) and translating performance data into optimizations and executive-ready readouts.

• Experience navigating cross-functional review and approval processes (e.g. legal regulatory medical) typical of a regulated category.

• Strong partnership and influence skills across brand teams agencies and platform/retail partners; ability to drive alignment without direct authority.

• Excellent communication skills including leading weekly forums and delivering clear next steps risks and decisions.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PHYSICAL/MENTAL REQUIREMENTS

• Ability to perform complex analysis and interpret media performance data.

• Ability to synthesize multiple inputs into strategic recommendations.

• Prolonged periods of sitting and computer use.

NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS

• Occasional travel may be required for agency meetings internal planning sessions or industry engagements.

OTHER JOB DETAILS

• Last Date to Apply for Job:May 1 2026

• Additional Location Information:FL - Tampa NY - Headquarters IL - Lake Forest.

• Eligible for Relocation Package NO

• Secondment10-12 months

• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for12 months or longer you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.

• There will be no change to your current work location.

• Position is considered Flexible and colleagues are expected to comply with Log In For Your Day(LIFYD) requirements at site location (e.g. about 2.5 days a week in office).

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.