Brand Manager, Global Brand Comms & Content, Chivas
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Posted on:
13 hours ago
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1 Vacancy
Job Summary
Pernod Ricard is a leading company in the global wines and spirits industry. We hold one of the most prestigious brand portfolios in the drinks sector including 19 brands among the worldwide top 100. Our key brands in the UK include ABSOLUT vodka Jameson Irish Whiskey Beefeater and Plymouth Gins The Glenlivet Scotch whisky Havana Club rum Malibu rum Chivas Regal Scotch whisky Perrier-Jouët champagne.
In the UK Pernod Ricard is comprised of 3 affiliates: Pernod Ricard UK which sells and distributes our products in the UK market; Chivas Brothers brand company our global Scotch whisky business which is responsible for the production innovation and global brands of our whisky portfolio; and Pernod Ricard Global Travel Retail the global HQ of the groups duty free air travel and cruises business.
Our UK headquarters is in London in a brand-new office designed with sustainability conviviality and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside. We are an organisation of around 2000 employees in the UK 600 of which are based in London.
Chivas Regal is one of the worlds leading luxury spirit brands and a highly strategic priority within the Pernod Ricard group. The brand has recently undergone a fundamental evolution of its positioning and switched to a new cultural platform in elite sports. This has led us to redefine our approach to communicating with our consumer.
Were looking for a Brand Manager to lead compelling communications plans that ensure that Chivas is at the heart of cultural conversations.
This role will be responsible for embedding the new cultural platform and sports partnerships across our global markets through powerful activation strategies and lead on developing new communications campaigns that help drive these forward.
Contract type: FTC - 12 MONTHS
Location: Chiswick - London
Key Responsibilities
Communications:
- Support all aspects of global advertising from ideation to launch in market to create seamless 360 campaigns that drive brand relevance and bring the cultural platform to life
- Collaborate with internal and external stakeholders to ensure creative excellence from creative development through to amplification and campaign effectiveness
- Support team with all key drive market communications initiatives to ensure consistency with global brand direction and strategy
- Work closely with insights teams to ensure all campaigns go through appropriate testing for creative effectiveness
- Lead transcreation and adaptation process for all campaign content ensuring the brand shows up consistently across global markets
- Support budget management across all communication campaigns and ensure A&P is effectively allocated to support the communication agenda in priority markets
Partnerships:
- Support Senior Brand Manager with the partnership with Charles Leclerc managing the contract and day to day relationship with partner ensuring a professional and excellent level of service
- support the content and activation strategy across the partnership ensuring efficient use of all the contract deliverables to drive the most value for the brand
Planning:
- Support SBM on managing regular global market communications to deliver communication and activation strategies throughout the financial year
- Support markets on building clear and consistent consumer activation maps and plans that drive brand objectives
- Work closely with internal social and PR teams to ensure global campaign amplification is truly integrated and delivers on propelling the brand forwards in culture
Leadership:
- Collaborate with cross-functional teams on a daily basis to ensure we deliver and execute compelling campaigns and activations in local markets
If you regnize yourself in the description below dont wait and apply!
Are apositive highlydrivenand organized person with relationship skills and attention to detail.
Are extremely consumer-centric understanding how modern luxury & youth culture works turning strong understanding of consumer insights into actionable strategy comms&activations.
Have strong entrepreneurship skills being able to proactively assess brand needs understands consumer insight and transform them into actionable strategy.
Are creative thinks laterally thinks inventively
Thrive in a team environment but is also self-motivated demonstratestenacity resilience strives to deliver results
Demonstrategood commercial understanding
Are adept at planning and organisation structured planning organised time effectively good project management skills meets deadlines
Have strong presentation skills confidence to present formally to internal and external audiences with ability to bring audience with you
Inclusive decision maker manages upwards shares information works collaboratively
Are astrong collaborator a true team player witha high levelof proactivity and creativity.
Possess the rightsoft-skillswhich allow youtonavigate and find direction when faced withchallenges.
Our mix of benefits
For your health we offer private medical insurance critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days annual holiday your employee pension share incentive plan family care season ticket loans free mortgage advice payroll giving and more!
You can access lots of gifts & discounts including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar employee-run networks a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! Its our way of being and something unique you feel and experience when working for Pernod Ricard.
Were committed to conviviality and with this youll be Proud to Belong to our Pernod Ricard family. Youll be Empowered to Perform supported to succeed and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on Sustainability and Responsibility (S&R).
Were committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit asCréateurs de Convivialité. We promote diversity and inclusion throughout our business and supply our teams we proactively foster a diverse work force and an inclusive culture an environment where we can truly be ourselves.
We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly if you would like to discuss opportunities for flexible working or e accommodations or support to complete our application process please let us know.
Responsible drinking
As Créateurs de convivialité we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business we work together with industry members civil society governments local authorities and UN bodies to promote responsible drinking.
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Manager
About Company
A global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.
