Graphic Designer

Overview

We are seeking a Graphic Designer to own the visual execution across the Company spanning its financial services brand capital arm and reverse mortgage brand amongst some of our other brands. This is a production-first role you will be the person who turns a brief into a finished asset consistently on time and on brand across distinct visual identities simultaneously.

This is full hands-on design role. Our brand systems are defined. Your job is to refine and execute within them with speed precision and genuine craft producing financial-services-grade creative that a mortgage broker or a 70-year-old homeowner would trust.

You will own four critical functions:

• Digital Asset Production 40% of role
• Broker-Facing & Print Materials 25% of role
• Capital & Investor Materials 25% of role
• Brand Stewardship & System Management 10% of role

This Role Is Not For

• Candidates who need a lengthy creative concept process for every asset we brief tight and expect fast accurate execution.
• Candidates without financial services real estate or professional services design experience the aesthetic register of this work is specific and non-negotiable.
• Candidates who rely on stock photography as a primary creative solution our materials must feel proprietary not generic.
• Candidates who cannot maintain two completely distinct brand identities simultaneously without cross-contamination.
• Candidates who treat Figma or Adobe source files as an afterthought editable organized source files are a deliverable not optional.
• Candidates who need creative direction on every detail you must be able to execute from a tight brief independently.
• Candidates who see design compliance review as a creative constraint rather than a professional standard.
• Candidates who cannot turn around standard assets within 12 business days when required.

Key Responsibilities

1. Digital Asset Production 40% of Role

Financial Services Brand Digital

• Social media graphics: thought leadership article headers company page banners and campaign creative in the financial brand system (Primary Blue #2E5CAD Deep Navy #0B1C33 Barlow Condensed Bold)
• Paid ad creative: Meta and Google display formats built to financial services advertising specifications coordinate with the Marketing Lead on format requirements and compliance review before launch
• Email newsletter templates: monthly broker-facing and quarterly investor-facing newsletters designed for GoHighLevel and standard ESPs
• Website graphics: hero images section graphics and icon sets for the financial services website built in GoHighLevel
• City landing page header graphics for Ontario Alberta and BC market rollout scalable templates designed for speed of deployment

Reverse Mortgage Brand Digital

• Website graphics social media graphics and landing page assets designed for a warm accessible 55 audience readability and trust at large type sizes are non-negotiable
• Paid ad creative in the reverse mortgage brand system (Navy #1E3A5F Warm Gold #D4A574 Sage Green #8B9D83 Montserrat Bold / Open Sans 18px minimum)
• Educational content graphics: comparison tables process explainers and infographics that make reverse mortgage concepts clear and non-intimidating to a senior audience

2. Broker-Facing & Print Materials 25% of Role

Broker Materials

• Program one-pagers and rate sheets: branded templates updated as product offerings rates and lender programs change must be quick to update not rebuilt from scratch each time
• Deal submission guides and broker onboarding materials: clear professional and structured for a time-pressed mortgage broker audience
• Presentation decks: lender meetings broker breakfast series events and conference presentations in the financial services brand these represent the firm to external audiences and must be polished

Conference & Trade Show Materials

• Pull-up banners table cards and branded collateral for conferences and trade shows
• Manage print-ready file specifications and liaise with print vendors you own the file from brief to printer-ready PDF
• Branded swag concepts as required for events and partner gifting

3. Capital & Investor Materials 25% of Role

Investor-Facing Design

• Investor deck templates and update slides for LP communications designed to institutional standards; precision and cleanliness are more important than flash
• Capital one-pagers and fund overview materials: clear data presentation professional financial services aesthetic
• Infographics: portfolio data visualization market commentary graphics and fund performance visuals for use in newsletters presentations and investor meetings

4. Brand Stewardship & System Management 10% of Role

Brand Asset Library

• Own and maintain the brand asset library: logos colour palettes typography files template masters and icon sets for both the financial services brand and reverse mortgage brand
• Ensure the marketing team and external partners are always working from current approved files version control is your responsibility
• Build and maintain a master template library: LinkedIn graphics social media graphics email headers presentation decks one-pager shells and ad formats so repeat asset types are produced from a template not rebuilt

Brand Consistency Enforcement

• Serve as the visual brand guardian for both brands: catch off-brand usage flag inconsistencies before publication and proactively correct drift
• Coordinate with the marketing team and leadership on brand guidelines documentation as the firm onboards new hires and partners
• Support the compliance review process for financial services ad creative: ensure every paid asset is reviewed for compliance before launch and incorporate feedback without compromising the visual integrity of the work

Workflow & Brief Management

• Receive all creative briefs via the standardized brief template established with the team each brief includes: brand format/dimensions copy inputs reference examples and deadline
• Deliver first drafts within the agreed turnaround window (standard: 1 day; complex print or deck: 12 days)
• Deliver all final files in editable source format (Figma or Adobe) plus export-ready formats all source files are the Companys property

Required Qualifications

• 36 years of graphic design experience with a portfolio that demonstrates financial services real estate professional services or regulated industry creative
• Figma Canva and Adobe Creative Suite proficiency you must deliver organized editable source files; proficiency in both environments is required
• Print and digital production experience you must understand the difference between screen-optimized and print-ready file specifications and manage both
• Demonstrated ability to maintain multiple brand identities simultaneously without visual cross-contamination
• Fast accurate execution from a brief you can take a tight brief and deliver a first draft without needing a creative briefing call for every asset
• Strong typographic sensibility financial services design lives and dies on type hierarchy spacing and readability
• Experience designing for compliance-sensitive environments: financial services ad creative regulated claims required disclosures
• GTA-based or remote with reliable overlap with Eastern time zone business hours
• Portfolio available and current candidates without a portfolio will not advance

Preferred Qualifications

• Experience with mortgage brokerage private lending capital markets or financial services clients
• Email template design experience compatible with GoHighLevel or major ESPs (Mailchimp Klaviyo ActiveCampaign)
• Motion graphics capability for short-form social video (LinkedIn and Meta) not primary but a meaningful asset
• Experience designing for older audiences (55): accessibility standards WCAG colour contrast large-type clarity warm aesthetics
• Experience with data visualization and infographic design fund performance portfolio composition market data
• Familiarity with GoHighLevels design environment for website and landing page graphics

What Makes This Role Unique

• Multiple brands the brand diversity requires real range; this is not a single-brand production role
• In-house from Day 1 no agency middleman between you and the brief; you work directly with the people who know the business the audience and the compliance requirements
• Full brand ownership you are not executing someone elses design system; you are the custodian of the visual identity and your work represents the firm to brokers lenders and clients
• Clean slate on template infrastructure the master template library does not fully exist yet; you will build it and it will carry your craft standards going forward
• Visible output your work goes directly into the hands of mortgage brokers into paid media seen by thousands and onto the desks of lenders

Ideal Candidate Profile

You are the person who:

• Takes brand consistency personally off-brand output on your watch is not acceptable and you catch it before anyone has to tell you
• Produces from a brief without a briefing call a tight written brief with format copy and reference is all you need to deliver a strong first draft
• Knows the difference between designing for a 35-year-old mortgage broker and a 72-year-old homeowner and changes everything accordingly
• Has opinions about typography you notice when a financial services document looks amateur because of bad type hierarchy and you fix it
• Delivers on time without prompting the deadline in the brief is a commitment not a suggestion
• Treats source file organization as professional pride your Figma files are named layered and version-controlled
• Sees financial services compliance review as craft discipline not creative interference making regulated content look good is a harder problem than making any other content look good
• Is energized by production volume not exhausted by it you like closing briefs not conceptualizing endlessly

Required Experience:

IC