Marketing Lead

Were looking for a Marketing Lead to own the full marketing lifecycle at Pump from email and lifecycle programs to SEO programmatic channels and performance marketing. This is a technical execution-focused role for someone who builds and optimizes systems. Youll work closely with our leadership as well as performance marketing GTM and product teams to drive measurable growth across every stage of the is the position for a skilled technical marketer who wants real scope and meaningful ownership at a fast-growing startup.

Responsibilities

Handle the full marketing lifecycle owning programs across acquisition activation and retention with a focus on performance and growth.

Build out and own email marketing from the ground up including lifecycle flows nurture sequences segmentation and performance optimization.

Deploy SEO and programmatic channels strategically owning keyword strategy technical SEO content optimization and programmatic distribution to drive scalable acquisition.

Manage and collaborate closely with performance marketing GTM and product teams to align execution across the funnel.

Lead performance analytics and attribution building the reporting infrastructure to understand whats driving traffic leads and pipeline and making data-driven decisions to optimize spend and effort.

Launch and optimize demand generation campaigns across paid and organic channels continuously testing and improving based on data.

Support product launches and sales enablement in close collaboration with Product and Sales.

Qualifications

35 years of experience in B2B SaaS or devtools marketing ideally at a startup or high-growth company

Demonstrated experience owning lifecycle and email marketing with programs built from scratch and optimized over time

Technical SEO and programmatic channel experience deployed strategically as core acquisition levers

Strong analytical background fluent in attribution funnel metrics and performance reporting with a habit of making decisions based on data

Hands-on experience with GTM and growth marketing execution having run campaigns end-to-end and moved numbers

Familiarity with marketing tools like HubSpot Webflow Google Analytics and LinkedIn Ads

Proactive collaborative and a scrappy founder-like mindset

Benefits

Comprehensive healthcare and dental coverage

401(k) plan

Generous PTO: 13 accrued days plus company shutdown from December 24 to January 1

Free lunch & dinner at the office

Annual paid company retreat

Developmental bonuses tied to cloud and related fields