Head of Marketing and Communication, Greater China

• Shanghai
• On-site

Job Description

Acne Studios is a progressive luxury house and through collaboration and curiosity we set high aspirations and strive for excellence. We value everyones contribution and embrace feedback to develop ourselves and others. We aim to minimize our environmental impact across all our operations and to address societal challenges in the way we conduct our business.

As Head of Marketing and Communication Greater China you will be responsible for the planning and implementation of the 360 Marketing & Communication strategy in Greater China region. Marketing & Communication activities will encompass branding advertising digital communication PR & Media events & retail marketing collaterals to support the brand retail distribution network. The Head of Marketing will need to localize global strategy with Acne Studios integrity as well as identify local opportunities and moments to drive commercial objectives.

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CULTURE OF COLLABORATION

We firmly believe that when you feel supported included and trusted it enables you to enjoy your work and thrive in it. You will be a part of a team of colleagues with diverse roles and backgrounds each with their unique skills and experiences.

WHAT YOU WILL DO

As Head of Marketing and Communication Greater China your main contribution will be to plan and implement the 360 Marketing & Communication strategy in Greater China region. You will report to President APAC&Greater China.

Support Acne Studios in 360 Communications strategy optimization in China

Develop and execute integrated marketing & communications strategy that will enable Acne Studios to sustain top-of-mind brand awareness in the market as well as to create relevance with Chinese customers (from content & storytelling to activation at large in media social media PR event Celebrity and KOL)

Ensure that budgets and deadlines are met throughout projects. Coordinate internal teams and departments to ensure they deliver per plan

Review local customer and competitor insights to identify the suitable marketing campaigns and commercial opportunities. Assist with all local productions to support these moments working closely with HQ Marketing production teams

Manage and own annual marketing budget based on the full-year plan and approved campaign budgets based on objectives and analysis of performance with Regional President

Support all functions and ensure our brand message is strong and consistent across all channels (e.g. Retail Digital Commerce Clienteling)

Establish key metrics to track performance of marketing & PR activations. Help build analysis and presentations to inform the business on ROI

Branding & Advertising

Promote brand image through effective media and PR programs manage the relationship and forward briefing of PR agency

Advise on media buying and sponsorship opportunities to maximize the coverage manage the relationship with the media agency and media suppliers.

Creative thinking on the brand positioning to be in line with global strategy

Leverage Acne Paper for Acne Studios community building via various activations

PR & Media

Define the media strategy in the market and achieve stronger impact through the campaigns with the assigned budget positively affecting sales.

Editorial performance: generate product placement and brand stories in key media

Increase media presence / visibility by improving relationships with key local media

Write-up circulate and follow-up on press releases and various communication tools.

Build strong and efficient influencer strategy

Digital Communication & acceleration

Build manage and grow digital marketing channels to develop business opportunities and promote brand awareness

Develop efficient paid owned and earned plans in line with comms calendar and ensure proper execution.

Manage the digital agency relationship to ensure success of both strategic and tactical outputs.

Celebrity Management

Be strategic and continuously looking for new celebrities opportunities

Ensure the talents add brand elevation values and maintaining perfect relations

Maximize the usage of the celebrity exposure to benefit the brand awareness

Events organization

Propose the most appropriate events and messages in line with Acne Studios strategies

Execute events with vendors within the planned schedule and budgets

Build efficient instore activity VIC Events Image Event strategies

Plan events to support the opening of new stores help generate hype and traffic

Team Management

Lead team with full management responsibilities including resource planning recruitment coaching and development.

Identify new skillsets required to help future proof the business and delivery marketing excellence

WHO YOU ARE

You have high aspirations and focus on details that create substantial impact. You enjoy working as a team and you embrace feedback to develop yourself and others. You are curious and thrive in a dynamic environment. Cooperation respect and clear communication are important along with your ambition to learn and grow. If these qualities speak to you we would love to have you on our team.

Specific personal qualities for this role:

Good team player with strong leadership skills

Excellent communication and presentation capability

Fluent English and Chinese

Specific experience and knowledge for this role:

8 years of experience in luxury industry holding several high positions in Marketing / PR related exposure in Greater China markets is a must

Degree holder prefer fashion marketing or business management major

Strong business sense clientele and comfortable in managing multiple projects

Strong at planning organizing controlling and prioritizing

What matters most to us is not whether you master all the listed knowledge and skills. We are dedicated to recognizing the potential in each individual. We embrace diversity of people as well as ideas and viewpoints and encourage everyones individual expression of their own identity.